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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Learn how to set up triggered messaging on WhatsApp for Business for your enterprise. Follow step-by-step instructions and best practices to enhance customer engagement and operational efficiency.
In an age where effective and timely communication can enhance customer engagement and streamline operations, understanding how to leverage WhatsApp for Business through triggered messaging becomes essential for South African enterprises. This comprehensive guide provides detailed steps and best practices for setting up triggered messaging in your WhatsApp for Business account, ensuring that your organization not only keeps pace with competitors but leads in customer relations.
Triggered messaging refers to automated messages sent to customers based on specific actions or events. For enterprises, this can include confirmations, reminders, or follow-ups that enhance customer experience while saving operational time and effort. The capability to implement triggered messaging through WhatsApp for Business is invaluable for sectors like retail, healthcare, and finance, where timely information can significantly impact customer satisfaction and loyalty.
First and foremost, you need to create a WhatsApp Business account. Download the WhatsApp Business app and follow the registration process. Make sure to use your business phone number, which can’t be linked to a regular WhatsApp account.
Set up your business profile by adding essential details—business name, address, category, and description. A complete profile increases trust with your customer base.
For enterprises aiming to implement triggered messaging at scale, integrating through the WhatsApp Business API is recommended. Engage with a WhatsApp Business Solution Provider (BSP) to assist with implementation and compliance.
Webhooks allow your server to receive updates in real-time. Utilize the documentation provided by WhatsApp to create a webhook URL that listens to specific events and triggers messages accordingly.
Identify which events will trigger messages. Common examples include:
Dedicated to maintaining customer engagement, make your message templates clear and engaging. Use a friendly tone and include calls to action where applicable. Each template must be approved by WhatsApp before use.
Before rolling out to your customer base, rigorously test your triggered messaging setup to ensure all events trigger the appropriate responses. This includes checking delivery rates and user interaction.
Post-launch, closely monitor the performance of your triggered messaging campaigns. Collect data on customer responses and adjust templates or trigger events according to customer feedback and engagement rates.
When implementing triggered messaging, it is crucial to comply with privacy regulations, including South Africa’s POPIA. Always obtain explicit consent from your customers before sending any automated communications. Additionally, ensure your messages provide value and avoid being intrusive to safeguard your business’s reputation.
Setting up triggered messaging on WhatsApp for Business opens a pathway to enhanced operational efficiency and customer engagement for large enterprises. By leveraging automated messaging based on user actions, businesses can engage customers in real-time, foster satisfaction, and retain loyalty, ensuring that they remain at the forefront of their industries.
Get started today and see immediate results
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Get answers to common questions about Whatsapp For Business
Discover our comprehensive solution features designed to transform your business communication experience
Structured menu driven chatbot supported with AI and natural language processing, incorporating selection lists, click buttons and short cut keys. Language options, where the end user can select to be serviced in a predefined language of choice.
Our omnichannel service includes the delivery of large file batch WhatsApp template messages. A single file drives channel selection, including WhatsApp template messaging. Where Bidvest Data manages the self-help WhatsApp service, the messages can be distributed on this channel, or an alternative WhatsApp number can be created for bulk delivery of outbound template messages.
Seamless handing over to a live agent for chat support on our live agent chat portal and handing back to chatbot mode once the query has been resolved.
End user access to account information driven through API or as part of our document archive platform, and delivered inline as data, PDF, or access to a personalized unique microsite through URL, for a rich content service environment.
Supports electronic “card not present” payment integration to secure ecommerce payment gateways. This enables tracking and reconciliation of digital payments for the ease of the consumer, and improved collections for our customers.