Knowledge Hub
Sharing insights & actionable advice
Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
Please wait while we prepare your content...
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover how SMS enhances transactional communication surveys, improving response rates and customer engagement. Learn implementation strategies and compliance practices to optimize feedback collection.
The landscape of transactional communication continues to shift, placing increasing importance on speed, reliability, and user engagement. SMS, as a vital communication channel, has emerged as a preferred method for transmitting critical transactional information, including surveys. In this comprehensive guide, we explore the key role SMS plays in enhancing transactional communication surveys, delivered with efficiency while adhering to compliance standards.
Transactional communication refers to messages that contain important information related to a transaction or interaction with a business, rather than promotional content. Examples include order confirmations, shipping notifications, and payment receipts. The primary goal of transactional communication is to deliver actionable information promptly and accurately, ensuring customer satisfaction and fostering trust.
Transactional communication surveys aim to gather immediate feedback from customers following a specific transaction or interaction. This feedback is critical for businesses to assess customer satisfaction, identify areas for improvement, and enhance overall service delivery.
Integrating SMS into transactional communication surveys offers numerous advantages that streamline feedback collection and enhance customer experience. Below are several key enhancements:
SMS surveys enable businesses to gather immediate feedback, effectively closing the loop on customer interactions. Quick responses allow companies to adjust service delivery or modify future interactions based on real-time insights.
SMS allows for personalized communication as businesses can utilize customer names and transaction details, enhancing engagement and response likelihood.
Due to the immediacy and direct nature of SMS, businesses often experience higher response rates compared to other forms of communication, ensuring better data collection.
Recent studies indicate that SMS surveys can generate response rates as high as 45%, compared to traditional email rates which hover around 20%.
Ensuring compliance with local regulations such as the Protection of Personal Information Act (POPIA) is crucial. Organizations must ensure:
To effectively implement SMS surveys within transactional communications, follow these essential steps:
SMS has firmly established itself as a powerful tool in the realm of transactional communication, particularly through surveys. By integrating SMS into your transactional communication strategy, enterprises can increase customer engagement, gain valuable insights, and enhance overall customer satisfaction. As the digital landscape continues to evolve, SMS remains a reliable, efficient, and effective channel for gathering crucial customer feedback.
Get started today and see immediate results
We set up and generate transactional communication at scale, accepting diverse data streams, managing template libraries, and supporting business rules and error handling. Projects are developed in UAT and PROD environments following agile methodologies with JIRA support. We facilitate large batch processing via secure data transfer and accommodate small batch or singular sending via API. We generate content for multiple delivery channels, implementing failover where needed.
Get answers to common questions about Transactional Communication
Discover our comprehensive solution features designed to transform your business communication experience
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford