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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Explore common issues faced by enterprises in transactional SMS communication and learn practical strategies to enhance message delivery, compliance, and customer engagement.
Transactional SMS communication has become an integral part of enterprise operations, serving as a vital medium for delivering timely information directly to customers. However, businesses often encounter various challenges that can impede the effectiveness of their SMS strategies. In this comprehensive guide, we explore the common issues faced by organizations in South Africa when implementing transactional SMS communication and provide practical solutions to optimize their message delivery and enhance customer engagement.
Transactional SMS encompasses messages triggered by user actions or transactions, delivering crucial information such as confirmations, notifications, alerts, and reminders. These messages serve various functions across different industries, including banking alerts, appointment reminders in healthcare, and transactional updates in e-commerce.
One of the most prevalent issues in transactional SMS communication is the failure to deliver messages. This can be attributed to network-related issues, incorrect recipient numbers, or improper SMS gateway configurations. Such failures can compromise customer experience and cause operational disruptions.
Regulatory frameworks, including the Protection of Personal Information Act (POPIA), restrict the content of transactional SMS messages. Non-compliance can result in message filtering or rejection by carriers, thus hindering communication efforts.
Unlike email, which can be delivered almost instantaneously, SMS delivery times may vary based on network congestion and routing inefficiencies. This variability can affect crucial notifications such as password resets or order confirmations, leading to customer frustration.
Transactional SMS messages that lack personalization can miss engaging the recipient effectively. Generic messages do not resonate with customers and may lead them to disregard future communications, reducing overall effectiveness.
Organizations are increasingly held accountable for compliance with local regulations regarding communication. Failure to adhere to POPIA can lead to legal repercussions and loss of customer trust.
Implementing automated systems for data entry helps to minimize errors in phone numbers and customer details, ensuring that messages reach the intended recipients.
Routine audits of your SMS gateway and overall infrastructure can identify bottlenecks or misconfigurations that may hinder effective message delivery.
Create clear, concise, and compliant message templates that adhere to regulatory standards while allowing for personalization features. Including the recipient's name and relevant details can significantly increase engagement.
Enhancing communication strategies by integrating SMS with other channels, such as email or app notifications, can ensure that customers receive vital information through their preferred methods.
Developing a robust compliance framework to regularly review regulations and maintain adherence is essential for mitigating risks associated with transactional SMS communication.
Understanding and addressing these common issues in transactional SMS communication is crucial for enterprises seeking to enhance customer engagement and operational efficiency. By implementing the strategies outlined above, organizations can refine their SMS communication, ensuring timely and compliant delivery of critical transactional messages.
Get started today and see immediate results
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Get answers to common questions about Transactional Communication
We set up and generate transactional communication at scale, accepting diverse data streams, managing template libraries, and supporting business rules and error handling. Projects are developed in UAT and PROD environments following agile methodologies with JIRA support. We facilitate large batch processing via secure data transfer and accommodate small batch or singular sending via API. We generate content for multiple delivery channels, implementing failover where needed.
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