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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Explore the cost benefits of zero-rated SMS compared to traditional messaging for South African enterprises. Learn about engagement rates, case studies, and financial analysis.
In an increasingly digital environment, South African enterprises are continually evaluating the most cost-effective communication methods. With the rise of zero-rated SMS solutions, many businesses are questioning how these offerings compare against traditional messaging systems like SMS and email. This guide explores the differences between zero-rated SMS and traditional messaging costs, providing insights critical for IT decision-makers, procurement managers, and operational heads.
Zero-rated SMS refers to messaging services that do not incur charges to the sender or receiver as part of a specific plan or promotion. These messages can be used for various communications, such as notifications, alerts, and customer support, without impacting the messaging budgets of enterprises.
Traditional messaging systems, including SMS, email, and instant messaging, typically involve per-message fees. For enterprises, such communications can accumulate significant costs over time, particularly for customer notifications and marketing campaigns. Therefore, understanding these costs is crucial for budget planning and operational efficiency.
When comparing the two messaging solutions, it’s essential to consider not only the cost but also the associated value each service provides. Below are several factors that influence the cost-effectiveness of these messaging systems for enterprises.
Zero-rated SMS offers specific advantages that traditional services may lack. These include:
Various enterprises across South Africa have successfully incorporated zero-rated SMS into their communication strategies. Here are two industry-specific examples:
A leading South African bank implemented zero-rated SMS for transaction alerts and promotions, resulting in a 60% increase in customer engagement and a 50% reduction in communication costs.
A major healthcare provider used zero-rated SMS for appointment reminders, improving attendance rates by 40% while keeping communication expenses minimal.
For South African enterprises, choosing between zero-rated SMS and traditional messaging solutions involves a careful examination of both costs and communication objectives. Zero-rated SMS may offer significant financial advantages, particularly in terms of engagement and resource allocation. As businesses evaluate their communication strategy, understanding the inherent benefits and costs of each messaging format will be essential.
Contact Bidvest Data to learn how our zero-rated SMS offerings can enhance your enterprise communication while optimizing costs.
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Get answers to common questions about Sms And Svsms
Discover our comprehensive solution features designed to transform your business communication experience

Bidvest Data sends on average more than 10 million personalized SMS/SV SMS messages per month, with daily peaks exceeding 2 million messages. This comprises mainly of transactional notifications and hosted transactional data.

The SMS channel delivers a secure, shortened personalized URL to the consumer, directing them to their unique microsite. All consumer activity can be tracked.

PDF documents, HTML content, videos and animations can be hosted on our Zero Rated Data domains. Reverse billing of data on these domains ensure access for end users to content at no cost. Bidvest Data offers this service on all South African and Namibian mobile networks.

Bidvest Data offers custom-built, screen adaptive, HTML environments, enabling features like animation, rotating GIFs, and interactive buttons.

Our service includes automated large file batch sending through sFTP data transfer. The data can selectively drive template messaging. Near real-time SMS sending is facilitated through our API, using templates or dynamic text.

Where another channel in our omnichannel platform is unsuccessful in delivering a message, we can automatically fail over to SMS. Priority and fail over channels are configurable.

Bidvest Data provides near-real-time and periodic aggregate batched reporting on consumer engagement, including link tracking, SMS and SV SMS delivery status, and customized reports on microsite access.