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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover essential strategies for maximizing delivery success in zero-rated SMS messaging. Learn best practices tailored for South Africa’s enterprises to enhance customer engagement and regulatory compliance.
In a rapidly evolving digital landscape, South African enterprises increasingly leverage zero-rated SMS to enhance customer communications without incurring costs for users. Maximizing delivery success in this unique SMS environment is crucial for organizations that aim to maintain effective engagement with their audience, particularly in sectors like healthcare, financial services, and education. This guide explores strategies and best practices to ensure high delivery rates for zero-rated SMS campaigns, leveraging Bidvest Data’s expertise in SMS solutions.
Zero-rated SMS refers to text messages that are not charged against the recipient’s balance. This allows enterprises to communicate important information without financial barriers for the recipient. These messages are often used for notifications, alerts, reminders, and marketing communications. Recognizing the distinct implications of zero-rated SMS is vital for improving message delivery and ensuring effective communication.
To ensure maximum delivery success for zero-rated SMS, various strategic and technical best practices must be followed. Below are essential considerations:
Accurate and up-to-date recipient data is critical for ensuring delivery success:
Short, clear messages improve engagement. Best practices include:
Understanding when your audience is most receptive is vital:
It is essential to monitor and adjust strategies based on analytics. Key practices include:
Adhering to local regulations, including POPIA, is crucial to maintaining trust and legal compliance:
Local enterprises have successfully implemented zero-rated SMS strategies to improve communication effectiveness. Notable applications include:
Telecom companies utilize zero-rated SMS to send network alerts and promotional offers, ensuring users do not incur costs.
Healthcare providers send appointment reminders and vaccination notifications without cost to patients, significantly improving attendance rates.
Maximizing delivery success in zero-rated SMS requires a combination of strategic planning, quality management, and ongoing optimization. By following the best practices outlined in this guide, South African enterprises can enhance their communication efforts, foster deeper connections with their audiences, and drive engagement effectively while ensuring compliance with regulations.
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Get answers to common questions about Sms And Svsms
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover our comprehensive solution features designed to transform your business communication experience
Bidvest Data sends on average more than 10 million personalized SMS/SV SMS messages per month, with daily peaks exceeding 2 million messages. This comprises mainly of transactional notifications and hosted transactional data.
The SMS channel delivers a secure, shortened personalized URL to the consumer, directing them to their unique microsite. All consumer activity can be tracked.
PDF documents, HTML content, videos and animations can be hosted on our Zero Rated Data domains. Reverse billing of data on these domains ensure access for end users to content at no cost. Bidvest Data offers this service on all South African and Namibian mobile networks.
Bidvest Data offers custom-built, screen adaptive, HTML environments, enabling features like animation, rotating GIFs, and interactive buttons.
Our service includes automated large file batch sending through sFTP data transfer. The data can selectively drive template messaging. Near real-time SMS sending is facilitated through our API, using templates or dynamic text.
Where another channel in our omnichannel platform is unsuccessful in delivering a message, we can automatically fail over to SMS. Priority and fail over channels are configurable.
Bidvest Data provides near-real-time and periodic aggregate batched reporting on consumer engagement, including link tracking, SMS and SV SMS delivery status, and customized reports on microsite access.