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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Dive deep into the comparison of WhatsApp Business Template Messaging and SMS for enterprise communications. Explore features, applications, and best practices for maximizing customer engagement.
In the fast-paced world of enterprise communication, choosing the right messaging solution is crucial for engaging with customers effectively and efficiently. As organizations in South Africa navigate the landscape of digital communication, two prominent options emerge: WhatsApp Business Template Messaging and SMS. In this in-depth comparison, we will explore the strengths and weaknesses of each platform, providing IT decision-makers, compliance officers, and procurement managers with the insights needed to make informed decisions that align with organizational goals and customer expectations.
WhatsApp Business Template Messaging allows enterprises to communicate with customers through pre-approved message templates. This service is particularly effective for transactional and customer service communications, enabling businesses to send notifications, reminders, and updates while leveraging WhatsApp's extensive reach and popularity.
SMS has long been a staple in enterprise communication, providing a direct way to reach customers instantly. Being a simple text messaging service, SMS is accessible and cost-effective, which makes it attractive for many businesses. However, it does come with limitations that enterprises must consider.
To aid IT leaders and operational heads in making an informed choice, we present a side-by-side comparison of WhatsApp Business Template Messaging and SMS across various critical parameters:
| Criteria | WhatsApp Business Template Messaging | SMS |
|---|---|---|
| Engagement | High (up to 98% open rate) | Moderate (20-30% open rate) |
| Rich Media Support | Yes | No |
| Response Capabilities | Yes | Limited |
| Cost | Higher than SMS | Generally lower |
| Compliance Complexity | Moderate | Simple |
Both WhatsApp Business and SMS have unique applications in various sectors such as healthcare, finance, and telecoms:
Ultimately, the decision between WhatsApp Business Template Messaging and SMS will depend on your enterprise's specific needs and objectives. Organizations looking for high customer engagement and rich interaction may find WhatsApp to be more beneficial, while SMS serves as a reliable and cost-effective channel for straightforward communications. By understanding the strengths of each method, businesses can enhance their communication strategies and better serve their clients in the fast-evolving digital marketplace.
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover our comprehensive solution features designed to transform your business communication experience
Structured menu driven chatbot supported with AI and natural language processing, incorporating selection lists, click buttons and short cut keys. Language options, where the end user can select to be serviced in a predefined language of choice.
Our omnichannel service includes the delivery of large file batch WhatsApp template messages. A single file drives channel selection, including WhatsApp template messaging. Where Bidvest Data manages the self-help WhatsApp service, the messages can be distributed on this channel, or an alternative WhatsApp number can be created for bulk delivery of outbound template messages.
Seamless handing over to a live agent for chat support on our live agent chat portal and handing back to chatbot mode once the query has been resolved.
End user access to account information driven through API or as part of our document archive platform, and delivered inline as data, PDF, or access to a personalized unique microsite through URL, for a rich content service environment.
Supports electronic “card not present” payment integration to secure ecommerce payment gateways. This enables tracking and reconciliation of digital payments for the ease of the consumer, and improved collections for our customers.