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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Explore the crucial relationship between spam rating reduction and email deliverability. Discover strategies to ensure your enterprise communications successfully reach intended recipients.
In the digital age, email remains a vital communication tool for enterprises across all sectors, including financial services, healthcare, and government. However, the effectiveness of email communications is often compromised by high spam ratings, which result in poor deliverability. This comprehensive guide explores the implications of spam rating reduction on email deliverability, providing essential insights and actionable strategies for IT decision-makers and compliance officers in South Africa.
Email deliverability refers to the ability of an email to land in the inbox of the intended recipient rather than the spam folder. High deliverability rates are crucial for ensuring that important communications—such as transactional messages, notifications, and marketing campaigns—reach their recipients without hindrance. Low deliverability can adversely affect customer engagement, revenue, and brand reputation.
Spam ratings are determined by various factors analyzed by email service providers (ESPs) when assessing incoming messages. These ratings can impact whether an email is categorized as spam or delivered directly to the inbox. Key factors influencing spam ratings include:
A high spam rating directly correlates with decreased email deliverability. When emails are flagged as spam, they typically end up in the junk folders or are blocked entirely by ESPs. This results in:
To enhance email deliverability, organizations must implement strategies aimed at reducing spam ratings:
Utilize clear, concise messaging that focuses on the needs of the recipient while avoiding spam-triggering keywords.
Regularly monitor engagement metrics and address complaints proactively to maintain a positive sender reputation.
Ensure proper configuration of SPF, DKIM, and DMARC to verify messages and enhance security.
Enterprises should establish metrics to monitor email deliverability and spam ratings continually. Key performance indicators include:
Reducing spam ratings and improving email deliverability is a strategic necessity for enterprises aiming to maintain effective communication channels. By focusing on content optimization, enhancing sender reputation, and employing robust technical measures, organizations can ensure that their essential communications reach their audiences. Continuous monitoring, adaptation, and compliance with industry regulations, such as POPIA, will bolster email practices, driving better results and enhancing overall profitability.
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We implement your designs, images and artwork for optimal delivery. We measure and manage spam ratings, and we monitor and manage blacklisting and reputation of sending domains.
PDF documents, HTML content, videos and animations can be hosted on our Zero Rated Data domains. Reverse billing of data on these domains ensure access for end users to content at no cost. Bidvest Data offers this service on all South African and Namibian mobile networks.
Bidvest Data offers custom-built, screen adaptive, HTML environments, enabling features like animation, rotating GIFs, and interactive buttons in the email body and built into the unique microsite.
Our service includes automated large file batch sending through sFTP data transfer. The data can selectively drive template messaging. Near real-time email sending is facilitated through our API, using templates or dynamic text.
Where another channel in our omnichannel platform is unsuccessful in delivering a message, we can automatically fail over to email. Priority and fail over channels are configurable.
Bidvest Data provides near-real-time and periodic aggregate batched reporting on consumer engagement, including link tracking, email delivery status, and customized reports on microsite access.
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford