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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
Learn how to set up a smart email service tailored for enterprise needs. Discover step-by-step strategies to enhance communication, compliance, and engagement.
In the digital age, communication remains a critical pillar of successful enterprise operations. Smart email services not only facilitate effective communication but also streamline processes and enhance engagement with clients and stakeholders. This guide provides a step-by-step approach to setting up a smart email service that is tailored for complex enterprise needs, ensuring efficiency, compliance, and integration with existing systems.
Smart email services encompass advanced functionalities that go beyond traditional email management. These services typically integrate automation, analytics, security features, and marketing capabilities to optimize communication workflows. When implemented correctly, they can drive significant productivity gains and improved communication accuracy.
Begin with a clear understanding of what you intend to achieve with your smart email service. Consider specific goals such as improving customer engagement, automating marketing workflows, or enhancing internal communication within teams. Identify what success looks like for your organization.
Select an email service provider (ESP) that meets your enterprise requirements. Look for features such as:
After selecting your ESP, proceed with integration into your existing systems. Ensure that:
Creating segmented email lists allows targeted communication. Utilize data analysis to categorize contacts based on demographics, behavior, or previous interactions. This step is fundamental for personalized messaging that resonates better with recipients.
Implement automation for sending targeted campaigns based on customer actions. Personalization can be enhanced by:
Utilize analytics tools provided by your ESP to track campaign performance. Regularly review metrics such as:
Use these insights to refine and optimize future campaigns for better engagement and results.
As an enterprise, compliance with data protection regulations such as POPIA is non-negotiable. Ensure that your smart email service adheres to the following best practices:
Implementing a smart email service provides numerous advantages, including:
Setting up a smart email service is a strategic investment that can significantly improve communication efficiency and effectiveness within your enterprise. By following this comprehensive guide, IT decision-makers and operational heads can implement a robust email solution tailored to their organization’s unique needs and objectives, ultimately enhancing client engagement and operational success.
Get started today and see immediate results
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
Get answers to common questions about EMAIL
Discover our comprehensive solution features designed to transform your business communication experience
We implement your designs, images and artwork for optimal delivery. We measure and manage spam ratings, and we monitor and manage blacklisting and reputation of sending domains.
PDF documents, HTML content, videos and animations can be hosted on our Zero Rated Data domains. Reverse billing of data on these domains ensure access for end users to content at no cost. Bidvest Data offers this service on all South African and Namibian mobile networks.
Bidvest Data offers custom-built, screen adaptive, HTML environments, enabling features like animation, rotating GIFs, and interactive buttons in the email body and built into the unique microsite.
Our service includes automated large file batch sending through sFTP data transfer. The data can selectively drive template messaging. Near real-time email sending is facilitated through our API, using templates or dynamic text.
Where another channel in our omnichannel platform is unsuccessful in delivering a message, we can automatically fail over to email. Priority and fail over channels are configurable.
Bidvest Data provides near-real-time and periodic aggregate batched reporting on consumer engagement, including link tracking, email delivery status, and customized reports on microsite access.