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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Learn effective variable mapping techniques for SMS and email communications to enhance personalization in enterprise messaging. Discover best practices and implementation steps tailored for compliance in South Africa.
Variable mapping in SMS and email communications is a crucial process that enhances personalization and improves engagement rates for enterprises. This comprehensive guide outlines the steps necessary for setting up variable mapping effectively, ensuring that your corporate communications deliver pertinent, personalized information to your audience while adhering to compliance standards in South Africa.
Variable mapping refers to the process of replacing placeholders within your SMS and email templates with real data derived from your customer database or CRM systems. This allows businesses to send tailored messages that resonate with the recipient, fostering a more engaging customer experience. In sectors like financial services, healthcare, and logistics, personalized communication can lead to higher response rates and customer satisfaction.
Setting up variable mapping is straightforward, provided you follow a systematic approach. Here’s a step-by-step guide to implement variable mapping effectively:
Identify the data points you want to include in your messages. Common examples are:
Develop SMS and email templates that include placeholders for the variables. For example:
Dear {{First Name}},
Your transaction of {{Transaction Amount}} has been processed successfully.Ensure your messaging platform can connect to your CRM or data source. This includes configuring API integration or data uploads that make the required variables available for mapping.
Utilize your messaging platform's variable mapping feature to link your message placeholders with actual data points from your CRM. For instance, link {{First Name}} with the field storing customer first names.
Conduct tests by sending messages to internal stakeholders to check for proper formatting and data integration. Make adjustments based on feedback received.
Once live, track the performance of your communications. Analyze delivery rates and engagement metrics to optimize future campaigns based on insights gained.
Implementing variable mapping can be highly effective for personalized communication, but adherence to certain best practices can enhance its efficiency:
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover our comprehensive solution features designed to transform your business communication experience
We implement your designs, images and artwork for optimal delivery. We measure and manage spam ratings, and we monitor and manage blacklisting and reputation of sending domains.
PDF documents, HTML content, videos and animations can be hosted on our Zero Rated Data domains. Reverse billing of data on these domains ensure access for end users to content at no cost. Bidvest Data offers this service on all South African and Namibian mobile networks.
Bidvest Data offers custom-built, screen adaptive, HTML environments, enabling features like animation, rotating GIFs, and interactive buttons in the email body and built into the unique microsite.
Our service includes automated large file batch sending through sFTP data transfer. The data can selectively drive template messaging. Near real-time email sending is facilitated through our API, using templates or dynamic text.
Where another channel in our omnichannel platform is unsuccessful in delivering a message, we can automatically fail over to email. Priority and fail over channels are configurable.
Bidvest Data provides near-real-time and periodic aggregate batched reporting on consumer engagement, including link tracking, email delivery status, and customized reports on microsite access.