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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Learn how to set up effective transactional email communication in South African enterprises. Discover best practices, compliance needs, and performance monitoring strategies.
Transactional email communication is crucial for enterprises looking to streamline customer interactions and facilitate effective information sharing. This comprehensive guide focuses on the essential steps, best practices, and considerations that corporate and medium-sized businesses in South Africa should follow to implement successful transactional email frameworks, ensuring compliant, secure, and efficient communication.
Transactional emails are automated messages sent to individual users based on their interactions with a business. Unlike promotional emails, these serve a specific purpose, including confirmations, notifications, and account-related messages that contain critical information tailored to individual users. Examples include:
For many enterprises, effective transactional email communication is not just a matter of operational efficiency; it is directly tied to customer satisfaction and regulatory compliance. The advantages of efficient transactional emails include:
Setting up an effective transactional email system involves several critical steps to ensure compliance, scalability, and security. Here’s a detailed breakdown:
Selecting an ESP that meets your organization's transactional email requirements is crucial. Consider the following factors:
Authenticate your sending domain using standards like SPF, DKIM, and DMARC to enhance email security and trust. This helps prevent spoofing and improves delivery rates.
Create professional and responsive email templates that are easily readable on any device. Make sure to include essential elements such as:
Integrate your transactional email system with existing software solutions using APIs. This allows for automation of various processes, such as:
Consistently monitor delivery rates, open rates, and user engagements. Use the gathered data to refine your email campaigns and enhance user experience.
For enterprises in South Africa, ensuring compliance with the Protection of Personal Information Act (POPIA) is paramount when handling customer data. Be sure to:
Setting up transactional email communication is an essential strategy for enterprises looking to enhance operational efficiency, build customer trust, and maintain legal compliance. By carefully choosing reliable tools, implementing best practices, and continuously monitoring performance, organizations can ensure successful transactional communication that fosters growth and improves overall customer satisfaction.
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Get answers to common questions about EMAIL
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover our comprehensive solution features designed to transform your business communication experience
We implement your designs, images and artwork for optimal delivery. We measure and manage spam ratings, and we monitor and manage blacklisting and reputation of sending domains.
PDF documents, HTML content, videos and animations can be hosted on our Zero Rated Data domains. Reverse billing of data on these domains ensure access for end users to content at no cost. Bidvest Data offers this service on all South African and Namibian mobile networks.
Bidvest Data offers custom-built, screen adaptive, HTML environments, enabling features like animation, rotating GIFs, and interactive buttons in the email body and built into the unique microsite.
Our service includes automated large file batch sending through sFTP data transfer. The data can selectively drive template messaging. Near real-time email sending is facilitated through our API, using templates or dynamic text.
Where another channel in our omnichannel platform is unsuccessful in delivering a message, we can automatically fail over to email. Priority and fail over channels are configurable.
Bidvest Data provides near-real-time and periodic aggregate batched reporting on consumer engagement, including link tracking, email delivery status, and customized reports on microsite access.