Knowledge Hub
Sharing insights & actionable advice
Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
Please wait while we prepare your content...
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Explore the critical differences between email reporting and traditional email metrics, and how South African enterprises can leverage advanced data insights for enhanced communication effectiveness.
In an era where data-driven decisions reign supreme, South African enterprises must evolve beyond basic email metrics to optimize their communication strategies. This comprehensive guide delves into the significant differences between traditional email metrics and advanced email reporting strategies, highlighting the importance of leveraging these insights for improved operational efficiency and customer engagement.
Traditional email metrics often focus on surface-level data points, including:
While these metrics provide some insights into email performance, they fall short in delivering a comprehensive view of user engagement and communication effectiveness.
In contrast, advanced email reporting offers a multifaceted understanding of email effectiveness, enabling IT decision-makers to derive actionable insights. Key components of email reporting include:
For medium to large enterprises in South Africa, leveraging advanced email reporting fosters data-driven decision-making. By utilizing detailed insights, businesses can:
| Feature | Traditional Metrics | Advanced Reporting |
|---|---|---|
| Open Rate | Basic measurement | Engagement tracking with segmentation |
| CTR | Static calculation | Dynamic analysis across campaigns |
| Bounce Rate | Limited insights | Root cause analysis of bounces |
| Unsubscribe Rate | Reactive response | Predictive insights for churn management |
To successfully implement advanced email reporting, enterprises should consider the following best practices:
Ensure that email reporting integrates with CRM and analytics platforms, providing a holistic view of customer interactions.
Conduct periodic reviews of reporting outputs to adapt strategies, enhancing campaign effectiveness.
Provide training sessions for relevant stakeholders to utilize email reporting tools effectively and cultivate data literacy.
As South African enterprises strive for growth amid a competitive landscape, the adoption of advanced email reporting over traditional metrics is not just advantageous—it's essential. By embracing comprehensive insights, companies can foster deeper customer relationships and elevate their operational framework.
Get started today and see immediate results
Get answers to common questions about EMAIL
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover our comprehensive solution features designed to transform your business communication experience
We implement your designs, images and artwork for optimal delivery. We measure and manage spam ratings, and we monitor and manage blacklisting and reputation of sending domains.
PDF documents, HTML content, videos and animations can be hosted on our Zero Rated Data domains. Reverse billing of data on these domains ensure access for end users to content at no cost. Bidvest Data offers this service on all South African and Namibian mobile networks.
Bidvest Data offers custom-built, screen adaptive, HTML environments, enabling features like animation, rotating GIFs, and interactive buttons in the email body and built into the unique microsite.
Our service includes automated large file batch sending through sFTP data transfer. The data can selectively drive template messaging. Near real-time email sending is facilitated through our API, using templates or dynamic text.
Where another channel in our omnichannel platform is unsuccessful in delivering a message, we can automatically fail over to email. Priority and fail over channels are configurable.
Bidvest Data provides near-real-time and periodic aggregate batched reporting on consumer engagement, including link tracking, email delivery status, and customized reports on microsite access.