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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Explore how automated variable mapping personalizes enterprise communication. Learn its benefits, best practices, and real-world applications for South African businesses.
In an increasingly digital business environment, accurate and efficient communication is crucial. Automated variable mapping for emails and SMS allows enterprises to personalize communication at scale, enhancing customer engagement and operational efficiency. This post explores how automated variable mapping works, its benefits for South African enterprises, and best practices for implementation.
Automated variable mapping refers to the process of dynamically replacing placeholders in communication templates with actual data from a customer database or CRM system. For example, fields such as customer names, account numbers, and transaction details can be seamlessly inserted into messages, enhancing personalization while saving time and reducing errors.
Implementing automated variable mapping provides numerous advantages:
Customers receive tailored messages that address their specific needs, leading to higher engagement rates.
Automated messaging reduces manual effort, allowing teams to focus on strategic tasks instead of routine communications.
Automation minimizes human error in data entry, ensuring that messages reflect accurate customer information.
As your database grows, automated mapping allows seamless message generation for larger audiences without additional resources.
To maximize the impact of automated variable mapping, consider the following best practices:
Identify what customer data is critical for your communications and ensure these variables are well-defined in your templates.
Regularly update and maintain your customer database to ensure the accuracy of the information being used for communications.
Conduct comprehensive tests on various datasets to ensure that the dynamic content renders accurately under different scenarios.
Track key performance indicators like open rates, click-through rates, and engagement metrics to measure the effectiveness of your communications.
Automated variable mapping can be utilized across various industries:
Banks and financial institutions can send personalized statements, alerts, and reminders, enhancing customer relationships.
Healthcare providers can streamline appointment reminders, test results notifications, and personalized follow-ups with patients.
Automated variable mapping for emails and SMS is revolutionizing enterprise communications by delivering personalized, efficient, and error-free interactions across various industries. By implementing robust strategies, organizations stand to gain enhanced customer engagement and streamline communication processes, ultimately driving growth and success.
Get started today and see immediate results
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Get answers to common questions about EMAIL
Discover our comprehensive solution features designed to transform your business communication experience
We implement your designs, images and artwork for optimal delivery. We measure and manage spam ratings, and we monitor and manage blacklisting and reputation of sending domains.
PDF documents, HTML content, videos and animations can be hosted on our Zero Rated Data domains. Reverse billing of data on these domains ensure access for end users to content at no cost. Bidvest Data offers this service on all South African and Namibian mobile networks.
Bidvest Data offers custom-built, screen adaptive, HTML environments, enabling features like animation, rotating GIFs, and interactive buttons in the email body and built into the unique microsite.
Our service includes automated large file batch sending through sFTP data transfer. The data can selectively drive template messaging. Near real-time email sending is facilitated through our API, using templates or dynamic text.
Where another channel in our omnichannel platform is unsuccessful in delivering a message, we can automatically fail over to email. Priority and fail over channels are configurable.
Bidvest Data provides near-real-time and periodic aggregate batched reporting on consumer engagement, including link tracking, email delivery status, and customized reports on microsite access.