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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Explore the essential guide to automated routing systems for transactional communication, including benefits, implementation steps, and industry case studies for enterprises.
Automated routing in transactional communication systems is becoming increasingly vital for enterprises looking to optimize their communication strategies. With the growing demand for efficiency and timely communications, businesses must invest in systems that not only ensure messages reach their recipients but also do so through the most effective channels. In this comprehensive guide, we’ll explore the concept of automated routing, its benefits, and the implementation strategies that can enhance transactional communication for enterprises in various sectors.
Automated routing refers to the process of electronically directing messages to the appropriate channels or recipients based on predefined criteria. In the context of transactional communication, this means dynamically determining the best route for messages, whether they’re SMS notifications, email alerts, or WhatsApp messages, ensuring that they are delivered promptly and to the correct audience.
Automated routing systems are complex but consist of several critical components that work together to streamline communications:
Implementing automated routing in transactional communication systems offers numerous advantages for enterprises, including:
To successfully integrate automated routing into your transactional communication systems, follow these essential steps:
Evaluate the types of transactional communications your enterprise sends, their frequency, and the channels currently in use. Identify gaps or inefficiencies that need to be addressed.
Select a robust transactional communication platform that offers integrated automated routing capabilities, ensuring compatibility with your existing systems and scalability for future growth.
Develop the logic and algorithms that will govern how messages are routed. Consider rules based on urgency, customer preferences, and content type.
Before full implementation, carry out extensive testing to ensure that your routing system operates as planned. Analyze real-time data to tweak and improve routing protocols continually.
Several leading South African companies have successfully implemented automated routing in their transactional communications, yielding remarkable improvements. Here are two brief examples:
A major bank improved its SMS notification delivery rate by over 40% by transitioning to an automated routing platform. Customers received alerts on their preferred channels, resulting in enhanced satisfaction and engagement.
A healthcare provider incorporated automated routing to manage appointment reminders and patient communications. This initiative improved appointment attendance rates and streamlined patient interactions.
To maximize the effectiveness of automated routing systems in transactional communications, consider these best practices:
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
We set up and generate transactional communication at scale, accepting diverse data streams, managing template libraries, and supporting business rules and error handling. Projects are developed in UAT and PROD environments following agile methodologies with JIRA support. We facilitate large batch processing via secure data transfer and accommodate small batch or singular sending via API. We generate content for multiple delivery channels, implementing failover where needed.
Get answers to common questions about Transactional Communication