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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover how transactional SMS communication operates and its benefits for South African enterprises. Explore practical applications and compliance strategies for effective SMS engagement in businesses.
In the modern business landscape, effective communication strategies are paramount for enterprises looking to enhance customer engagement and streamline operations. Transactional SMS communication has emerged as a powerful tool for businesses in South Africa, providing real-time updates and critical information to customers through a secure and reliable channel. This comprehensive guide explores how transactional SMS communication works, its benefits, and practical applications tailored for various industries.
Transactional SMS messages are automated texts sent to customers to provide essential updates and information related to transactions. Unlike promotional SMS, which focuses on marketing campaigns, transactional SMS serves specific transactional purposes such as order confirmations, delivery updates, OTP (One-Time Password) verifications, and alerts related to account activities.
The process of transactional SMS communication involves several steps, starting from the trigger event to the delivery of the message. Here’s a step-by-step breakdown:
Integrating transactional SMS communication into enterprise operations provides several key benefits, including:
Transactional SMS has numerous applications across various industries in South Africa. Here are some specific use cases:
Banks use transactional SMS for transaction alerts, balance updates, and OTP verifications to enhance security.
Online retailers send SMS confirmations for purchases, shipping notifications, and delivery tracking updates.
Handling customer information through SMS requires strict adherence to compliance regulations, especially with South Africa's POPIA (Protection of Personal Information Act). Businesses must ensure:
To evaluate the effectiveness of transactional SMS communication, businesses should track specific metrics:
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Get answers to common questions about Transactional Communication
We set up and generate transactional communication at scale, accepting diverse data streams, managing template libraries, and supporting business rules and error handling. Projects are developed in UAT and PROD environments following agile methodologies with JIRA support. We facilitate large batch processing via secure data transfer and accommodate small batch or singular sending via API. We generate content for multiple delivery channels, implementing failover where needed.