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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover how to set up an automated email marketing communication system tailored for South African enterprises. Improve efficiency, engagement, and compliance with effective strategies.
In today’s fast-paced digital landscape, effective marketing communication is crucial for South African enterprises striving to engage customers, drive conversions, and build brand loyalty. Automated email marketing is a powerful tool that allows businesses to communicate efficiently and effectively with their target audience. This comprehensive guide will explore how to set up an automated email marketing communication system, specific to the needs of medium and large enterprises in South Africa, enabling businesses to streamline their marketing efforts while enhancing customer interactions.
Automated email marketing refers to using email platforms to send targeted messages to users based on specific triggers or behaviors without requiring manual intervention. This approach allows organizations to communicate timely and relevant offers or information that aligns with customer needs and preferences.
Setting up an automated email marketing communication system involves several strategic steps:
Select a platform that meets your business requirements. Look for features such as:
Identify and create segments within your customer database based on factors such as demographics, purchase history, and engagement levels. Segmenting allows for tailored communications that resonate with specific audience groups.
Develop engaging email content that speaks to each segment's needs. This includes aligning your messaging with customer interests, utilizing dynamic fields for personalization, and ensuring the design is responsive.
Develop automated workflows that trigger specific emails based on user actions, such as:
Regularly review performance metrics such as open rates, click-through rates, and conversions. Use this data to optimize future campaigns, ensuring that your messaging evolves with the audience's changing needs.
Adhering to compliance regulations, such as the Protection of Personal Information Act (POPIA), is crucial for South African businesses. Key considerations include:
Always obtain consent from recipients before sending marketing emails, provide opt-out options in every communication, and ensure data protection measures are in place.
A leading South African bank implemented an automated email marketing system that segmented customers based on their account types and transaction behaviors. The results showed:
Automated email marketing communication setup is essential for South African enterprises looking to enhance their marketing effectiveness and customer engagement. By following the strategic steps outlined in this guide, organizations can harness the power of automation to drive meaningful interactions, comply with regulations, and ultimately, improve their bottom line.
Get started today and see immediate results
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Get answers to common questions about EMAIL
Discover our comprehensive solution features designed to transform your business communication experience
We implement your designs, images and artwork for optimal delivery. We measure and manage spam ratings, and we monitor and manage blacklisting and reputation of sending domains.
PDF documents, HTML content, videos and animations can be hosted on our Zero Rated Data domains. Reverse billing of data on these domains ensure access for end users to content at no cost. Bidvest Data offers this service on all South African and Namibian mobile networks.
Bidvest Data offers custom-built, screen adaptive, HTML environments, enabling features like animation, rotating GIFs, and interactive buttons in the email body and built into the unique microsite.
Our service includes automated large file batch sending through sFTP data transfer. The data can selectively drive template messaging. Near real-time email sending is facilitated through our API, using templates or dynamic text.
Where another channel in our omnichannel platform is unsuccessful in delivering a message, we can automatically fail over to email. Priority and fail over channels are configurable.
Bidvest Data provides near-real-time and periodic aggregate batched reporting on consumer engagement, including link tracking, email delivery status, and customized reports on microsite access.