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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover essential best practices for managing unsubscribes effectively in your enterprise. Learn how to enhance customer experience, comply with POPIA, and improve engagement rates.
Effective unsubscribe management is a critical aspect of customer relationship management, particularly for enterprise-level organizations operating in South Africa. With regulations such as the Protection of Personal Information Act (POPIA) in place, businesses must prioritize user consent and provide clear mechanisms for customers to manage their communication preferences. This guide explores best practices for unsubscribe management, ensuring businesses maintain compliance while fostering strong customer relationships.
Unsubscribe management is not just about allowing customers to opt-out of communications; it plays a pivotal role in maintaining compliance, enhancing customer experience, and improving overall engagement rates. Here are the primary reasons organizations should take unsubscribe management seriously:
To manage unsubscribe requests effectively, enterprises should consider implementing the following key components:
To optimize unsubscribe management, enterprise organizations can adopt the following best practices:
Make it effortless for users to unsubscribe. Long and complicated processes may lead users to disengage without opting out properly.
Conduct A/B tests on different placements and formats of unsubscribe links to determine the most effective method for your unique audience.
When a user unsubscribes, follow up with a quick survey asking why they opted out. Gathering feedback can provide valuable insights on improving customer engagement strategies.
Keep track of unsubscribe rates segmented by different communication channels and campaigns. Regular analysis will help identify patterns and areas for improvement.
CRM systems play a crucial role in managing customer preferences, including unsubscribe requests. Here are key steps for integrating unsubscribe management into CRM:
Effective unsubscribe management is not just a compliance issue; it represents an essential aspect of enhancing customer relationships and maintaining a positive brand image. By adopting best practices and integrating them into your communication strategies, South African enterprises can navigate the complexities of customer preferences, drive engagement, and foster long-term loyalty.
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover our comprehensive solution features designed to transform your business communication experience
We implement your designs, images and artwork for optimal delivery. We measure and manage spam ratings, and we monitor and manage blacklisting and reputation of sending domains.
PDF documents, HTML content, videos and animations can be hosted on our Zero Rated Data domains. Reverse billing of data on these domains ensure access for end users to content at no cost. Bidvest Data offers this service on all South African and Namibian mobile networks.
Bidvest Data offers custom-built, screen adaptive, HTML environments, enabling features like animation, rotating GIFs, and interactive buttons in the email body and built into the unique microsite.
Our service includes automated large file batch sending through sFTP data transfer. The data can selectively drive template messaging. Near real-time email sending is facilitated through our API, using templates or dynamic text.
Where another channel in our omnichannel platform is unsuccessful in delivering a message, we can automatically fail over to email. Priority and fail over channels are configurable.
Bidvest Data provides near-real-time and periodic aggregate batched reporting on consumer engagement, including link tracking, email delivery status, and customized reports on microsite access.