Knowledge Hub
Sharing insights & actionable advice
Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
Please wait while we prepare your content...
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Unlock the potential of your email campaigns by understanding key metrics. Explore best practices and industry-specific insights for precise email metrics analysis with Bidvest Data.
Email marketing remains one of the most effective channels for corporate communications in South Africa. However, to fully leverage its potential, businesses must grasp the importance of email metrics. This comprehensive guide breaks down the key email metrics, how to analyze them effectively, and offers actionable insights tailored to the needs of enterprise-level operations.
Email metrics provide vital insights into the performance of your email campaigns, informing your marketing strategy and enhancing communication efficiencies. For medium and large enterprises, understanding these metrics is crucial for aligning email communications with broader business objectives, such as customer engagement, brand loyalty, and ultimately, revenue generation.
To effectively analyze email performance, businesses must focus on several key metrics:
To gain actionable insights from your email metrics, consider the following best practices:
Define what you want to achieve with your email campaigns, whether it be increased sales, enhanced customer engagement, or greater brand visibility.
Test different subject lines, content types, and calls-to-action (CTAs) to see which variations yield better engagement rates and optimize your campaigns based on data-driven decisions.
Utilize robust email marketing platforms like Bidvest Data’s solutions to automate reporting and analysis, allowing for a focus on more strategic tasks.
Email communication needs may vary significantly across industries. Here’s a breakdown of considerations for different sectors:
Focus on cybersecurity metrics like phishing click-through rates and compliance with regulations to assess risk in communications.
Analytics should emphasize patient communication effectiveness and regulatory compliance (e.g., HIPAA) while keeping customer engagement at the forefront.
Analyzing email metrics is vital for enterprise growth and operational efficiency. By focusing on key performance indicators and implementing best practices, businesses can enhance communication outcomes, improve client engagement, and ultimately drive higher ROI.
Leverage Bidvest Data's expertise in email solutions to refine your email campaigns, providing you with the tools needed to navigate the complexities of email metrics effectively.
Get started today and see immediate results
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Get answers to common questions about EMAIL
Discover our comprehensive solution features designed to transform your business communication experience
We implement your designs, images and artwork for optimal delivery. We measure and manage spam ratings, and we monitor and manage blacklisting and reputation of sending domains.
PDF documents, HTML content, videos and animations can be hosted on our Zero Rated Data domains. Reverse billing of data on these domains ensure access for end users to content at no cost. Bidvest Data offers this service on all South African and Namibian mobile networks.
Bidvest Data offers custom-built, screen adaptive, HTML environments, enabling features like animation, rotating GIFs, and interactive buttons in the email body and built into the unique microsite.
Our service includes automated large file batch sending through sFTP data transfer. The data can selectively drive template messaging. Near real-time email sending is facilitated through our API, using templates or dynamic text.
Where another channel in our omnichannel platform is unsuccessful in delivering a message, we can automatically fail over to email. Priority and fail over channels are configurable.
Bidvest Data provides near-real-time and periodic aggregate batched reporting on consumer engagement, including link tracking, email delivery status, and customized reports on microsite access.