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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover comprehensive strategies for increasing email engagement tailored for South African businesses. Learn key metrics, actionable tactics, and compliance best practices to boost customer interaction and drive growth.
Email engagement is a crucial metric that influences the success of marketing campaigns, customer communications, and overall business growth. For enterprises, especially in sectors such as finance, healthcare, and logistics, understanding how to increase email engagement is essential to fostering customer loyalty, driving sales, and achieving compliance goals. In this comprehensive guide, we delve into actionable strategies, industry insights, and technological solutions designed specifically for South African businesses aiming to boost their email engagement rates.
Email engagement refers to how recipients interact with your email content. This interaction can be quantified through various metrics including open rates, click-through rates (CTR), conversion rates, and more. Higher engagement not only indicates that your audience values your content but also improves deliverability rates, making it more likely that future emails land in the inbox rather than the spam folder.
Boosting your email engagement involves a multi-faceted approach. Here are several strategies that South African enterprises can implement:
Tailor your email content to your audience. Use segmentation strategies based on customer behavior, preferences, and demographics:
The subject line is the first impression—make it count. Aim for clarity, relevance, and intrigue while avoiding spammy phrases:
A significant number of emails are opened on mobile devices; hence, ensuring your emails are mobile-friendly is vital:
Delivering relevant and valuable content increases the likelihood of engagement:
Employing email automation tools can significantly enhance engagement through timely, targeted communications:
For South African enterprises, it's paramount to ensure that email marketing efforts comply with the Protection of Personal Information Act (POPIA). This entails:
It's crucial to regularly assess your email engagement strategies' effectiveness by tracking key metrics:
Increasing email engagement is a multifaceted challenge that requires strategic planning, personalization, and compliance with local regulations. By implementing the strategies outlined in this guide, South African enterprises can enhance their email communications, achieve deeper customer connections, and drive business growth in an increasingly digital landscape.
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Get answers to common questions about EMAIL
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover our comprehensive solution features designed to transform your business communication experience
We implement your designs, images and artwork for optimal delivery. We measure and manage spam ratings, and we monitor and manage blacklisting and reputation of sending domains.
PDF documents, HTML content, videos and animations can be hosted on our Zero Rated Data domains. Reverse billing of data on these domains ensure access for end users to content at no cost. Bidvest Data offers this service on all South African and Namibian mobile networks.
Bidvest Data offers custom-built, screen adaptive, HTML environments, enabling features like animation, rotating GIFs, and interactive buttons in the email body and built into the unique microsite.
Our service includes automated large file batch sending through sFTP data transfer. The data can selectively drive template messaging. Near real-time email sending is facilitated through our API, using templates or dynamic text.
Where another channel in our omnichannel platform is unsuccessful in delivering a message, we can automatically fail over to email. Priority and fail over channels are configurable.
Bidvest Data provides near-real-time and periodic aggregate batched reporting on consumer engagement, including link tracking, email delivery status, and customized reports on microsite access.