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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Explore the differences between WhatsApp and email for transactional communication in enterprises. Evaluate security, compliance, and user engagement to make an informed choice.
As enterprises navigate the complexities of customer communication, choosing the right channel for transactional communication becomes paramount. This guide highlights the critical differences between WhatsApp and email, exploring their respective benefits, integration capabilities, and compliance with regulations such as POPIA for South African businesses.
Transactional communication refers to messages sent between businesses and customers that are necessary for completing a transaction. This includes order confirmations, shipping notifications, payment receipts, and more. The chosen channel must ensure timely delivery, clarity, and security as these messages often contain sensitive information.
One of the pivotal distinctions between WhatsApp and email lies in their delivery speeds and engagement rates. WhatsApp offers near-instant delivery and engages users effectively due to its popularity and direct notification features. Conversely, emails may experience delays in delivery, and there's often a delay in user responses or engagement.
For businesses handling sensitive information, security and compliance are paramount. Let's explore the compliance frameworks of both platforms:
The ability to integrate with existing software platforms and scale is vital for enterprise communication:
WhatsApp offers a Business API designed for medium and large businesses, allowing for automated, personalized messaging at scale. This API enables integration with CRM systems, thus facilitating easier management of customer interactions and responses.
Email marketing tools and automation platforms also provide extensive features for transactional communications, like automating email responses and segmenting customer lists to ensure targeted communication based on user behaviors.
When deciding between WhatsApp and email for transactional communication, enterprises should consider their industry-specific needs:
In summary, the choice between WhatsApp and email for transactional communication depends on the specific needs and preferences of the enterprise, customer behavior, compliance considerations, and the nature of the transactions. Many organizations are adopting a hybrid approach, leveraging the strengths of both channels to enhance customer engagement while ensuring compliance and security.
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Get answers to common questions about Transactional Communication
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
We set up and generate transactional communication at scale, accepting diverse data streams, managing template libraries, and supporting business rules and error handling. Projects are developed in UAT and PROD environments following agile methodologies with JIRA support. We facilitate large batch processing via secure data transfer and accommodate small batch or singular sending via API. We generate content for multiple delivery channels, implementing failover where needed.
Discover our comprehensive solution features designed to transform your business communication experience
