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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Explore the factors that influence the cost of mass messaging solutions for enterprises in South Africa. Understand volume pricing, channel diversity, integration, and total cost of ownership.
In an increasingly digital world, mass messaging solutions have become an indispensable tool for enterprises in South Africa. These solutions allow businesses to communicate efficiently with customers, clients, and stakeholders across a variety of channels, including SMS, email, and messaging apps. However, the cost of implementing a mass messaging solution can vary widely based on several factors. In this comprehensive guide, we delve into the key considerations affecting pricing and offer insights tailored for corporate decision-makers.
Mass messaging solutions refer to platforms and services that enable organizations to send large volumes of messages to a specified audience simultaneously. Whether for marketing promotions, transactional notifications, or customer service interactions, these platforms support various communication channels, ensuring that enterprises can reach their audience effectively.
Understanding the various elements that influence the cost of mass messaging solutions is crucial for IT decision-makers and procurement managers. Here are the primary factors:
The number of messages sent directly impacts the overall cost. Most providers offer tiered pricing based on volume, with discounts applied as the number of messages increases. Organizations should assess their communication needs and select a provider that fits within their volume requirements.
Different channels come with varying costs. For instance, SMS messaging often incurs higher charges compared to email due to network provider fees. Enterprises must consider which channels are vital for their operations and how that will affect pricing.
The need for API integration with existing systems, such as CRMs or ERPs, can also influence price. Custom features tailored to specific business requirements typically require enhanced development support, which may incur additional costs.
Ongoing support and maintenance packages are essential for ensuring optimal functionality. Some providers may charge additional fees for premium support services, including 24/7 availability or dedicated account management.
To accurately assess the cost of mass messaging solutions, organizations should evaluate the total cost of ownership (TCO). This encompasses not only the direct costs related to messaging but also indirect costs, such as training for staff or potential downtime during the implementation process.
When calculating TCO, make sure to consider these ancillary costs:
As mass messaging solutions continue to enhance business communication in South Africa, understanding their associated costs is vital for enterprise leaders. By considering factors such as message volume, channel diversity, integration needs, and support options, organizations can make informed choices that align with their operational strategies and budgets.
Evaluate your current messaging infrastructure and reach out to Bidvest Data for a consultation on how our mass messaging solutions can streamline your communications.
Get started today and see immediate results
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Get answers to common questions about Sms And Svsms
Discover our comprehensive solution features designed to transform your business communication experience
Bidvest Data sends on average more than 10 million personalized SMS/SV SMS messages per month, with daily peaks exceeding 2 million messages. This comprises mainly of transactional notifications and hosted transactional data.
The SMS channel delivers a secure, shortened personalized URL to the consumer, directing them to their unique microsite. All consumer activity can be tracked.
PDF documents, HTML content, videos and animations can be hosted on our Zero Rated Data domains. Reverse billing of data on these domains ensure access for end users to content at no cost. Bidvest Data offers this service on all South African and Namibian mobile networks.
Bidvest Data offers custom-built, screen adaptive, HTML environments, enabling features like animation, rotating GIFs, and interactive buttons.
Our service includes automated large file batch sending through sFTP data transfer. The data can selectively drive template messaging. Near real-time SMS sending is facilitated through our API, using templates or dynamic text.
Where another channel in our omnichannel platform is unsuccessful in delivering a message, we can automatically fail over to SMS. Priority and fail over channels are configurable.
Bidvest Data provides near-real-time and periodic aggregate batched reporting on consumer engagement, including link tracking, SMS and SV SMS delivery status, and customized reports on microsite access.