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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Explore the key differences, benefits, and use cases of transactional SMS and email for South African enterprises. Make informed decisions to enhance customer engagement and compliance.
In the evolving landscape of enterprise communication, organizations face critical choices on how to effectively engage with their customers. Among the most significant decisions in this regard is the choice between transactional SMS and email as a communication channel. In this extensive guide, we analyze the key differences, advantages, and use cases for both mediums while considering compliance, customer engagement, and operational efficiency specifically tailored for South African enterprises.
Transactional messages are notifications sent to customers about specific actions or events related to their transactions, such as order confirmations, shipping updates, appointment reminders, or payment notifications. These communications play a vital role in enhancing customer experience and operational efficiency.
Selecting the appropriate channel for transactional communication directly impacts engagement rates, operational costs, and customer satisfaction. Organizations must consider factors such as message urgency, delivery speed, compliance requirements, and user preferences when making this choice.
When it comes to immediacy, transactional SMS has a significant edge over email. SMS messages are typically delivered within seconds, and they have a high open rate, often exceeding 90%. In contrast, while emails can be sent quickly, they may not be opened promptly, leading to potential delays in important customer communications.
Cost is a crucial factor for enterprises when selecting transmission methods. SMS tends to incur a higher cost per message, especially when sending bulk notifications. Conversely, emails generally offer lower costs per communication, particularly for high-volume messaging. Organizations need to weigh the balance between cost and the critical need for timely communication.
Engagement rates are essential metrics for enterprises to consider, as they reflect the effectiveness of communication strategies. SMS often garners better engagement due to its immediacy, while email can leverage rich content, such as images and links, for detailed information. The combined use of both communication forms can create a balanced approach that maximizes user engagement.
To effectively harness the potential of transactional SMS and email, businesses should adopt best practices tailored to their unique needs:
For South African enterprises, the choice between transactional email and SMS is not simply one of preference; it requires an understanding of customer needs, industry requirements, and operational capabilities. By leveraging the strengths of both channels, organizations can enhance customer satisfaction and drive successful outcomes. Ultimately, engaging customers effectively through the right communication channels can position businesses to thrive in a competitive landscape.
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Get answers to common questions about Transactional Communication
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
We set up and generate transactional communication at scale, accepting diverse data streams, managing template libraries, and supporting business rules and error handling. Projects are developed in UAT and PROD environments following agile methodologies with JIRA support. We facilitate large batch processing via secure data transfer and accommodate small batch or singular sending via API. We generate content for multiple delivery channels, implementing failover where needed.
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