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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Explore best practices for effective transactional SMS messaging tailored for South African enterprises. Enhance customer communication with compliance and clarity.
As businesses continue to embrace digital transformation, SMS remains a powerful channel for transactional communication. Transactional SMS messaging, characterized by its high open rates and direct deliverability, is essential for ensuring timely updates and critical information delivery to customers. This guide outlines best practices for enterprises in South Africa to optimize their transactional SMS strategies, emphasizing compliance, delivery success, and customer satisfaction.
Transactional messages are automated communications triggered by specific actions or events within a customer’s interaction with a business. Unlike promotional messages which aim to generate sales, transactional SMS serve specific purposes such as confirmations, notifications, updates, and alerts. Examples include:
Implementing transactional SMS requires strategic planning and adherence to best practices to maximize engagement and compliance. Here are essential guidelines for enterprises:
Given the sensitivity of personal information, it’s critical to ensure that your SMS practices comply with the Protection of Personal Information Act (POPIA) in South Africa. Adhere to the following:
Each transactional SMS should convey a specific message in a clear and concise manner. Include essential information, but avoid unnecessary details to prevent confusion. Consider the following:
Incorporating personalization can significantly enhance customer engagement. Use the recipient's name and relevant details to make the message feel more tailored and relevant. Examples include:
Timing is critical for transactional SMS messaging. Ensure messages are sent promptly after the triggering action to maintain relevance. Delays can lead to confusion and customer dissatisfaction. Here are some tips:
Regularly assess the performance of your transactional SMS campaigns by monitoring key metrics such as delivery rates, open rates, and opt-out rates. Analyzing this data helps in optimizing and refining your messaging strategies. Consider the following:
Many South African enterprises have successfully implemented transactional SMS messaging to enhance customer satisfaction and streamline operations. Here are a few examples:
An e-commerce platform increased customer engagement by 30% after implementing prompt SMS notifications for order confirmations and shipping updates.
A leading bank improved customer experience by 25% by integrating SMS alerts for transaction confirmations and fraud detection notices.
Establishing a robust transactional SMS strategy is crucial for South African enterprises aiming to enhance customer connectivity and streamline operations. By adhering to best practices around compliance, clarity, personalization, and performance optimization, businesses can leverage SMS as a critical communication tool that fosters engagement and enhances customer satisfaction.
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Get answers to common questions about Transactional Communication
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
We set up and generate transactional communication at scale, accepting diverse data streams, managing template libraries, and supporting business rules and error handling. Projects are developed in UAT and PROD environments following agile methodologies with JIRA support. We facilitate large batch processing via secure data transfer and accommodate small batch or singular sending via API. We generate content for multiple delivery channels, implementing failover where needed.
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