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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Explore a detailed comparison between transactional emails and SMS efficiency for South African businesses. Discover best practices and strategies for optimizing communications.
In the fast-paced digital landscape of today, enterprises in South Africa must evaluate their communication strategies carefully to ensure they deliver messages efficiently and effectively. Particularly when it comes to transactional communications, understanding the differences in efficiency between transactional emails and SMS can significantly impact customer engagement, operational costs, and overall satisfaction rates. This comprehensive guide will explore the strengths and weaknesses of both channels and offer insights on how to leverage them effectively within enterprise environments.
Transactional communications are messages sent to customers that facilitate an agreed-upon transaction or relationship. They are essential for industries such as financial services, logistics, and healthcare, where timely and accurate messaging is crucial. Common examples include:
Transactional emails are an essential tool for enterprises, offering several advantages:
Emails generally have a lower cost per message compared to SMS, making them more suitable for high-volume communications. South African enterprises can benefit from the scalability and lower transactional costs of email, especially when sending bulk messages or extensive information.
Emails allow for a wider range of content formats, including graphics, tables, and attachments. This capability makes emails ideal for sending detailed documents such as account statements or invoices rather than simple alerts.
Email platforms often provide extensive analytics that help businesses track delivery rates, open rates, click-through rates, and engagement metrics. This information is invaluable for optimizing communication strategies over time.
SMS, on the other hand, brings unique efficiencies that can complement transactional emails:
SMS messages are typically delivered within seconds, ensuring that time-sensitive information, such as a password reset or fraud alert, reaches recipients immediately. This speed can be critical in sectors like finance and healthcare.
Studies show that SMS messages boast open rates exceeding 90%, significantly higher than email open rates, which hover around 20-30%. This fact makes SMS highly effective for urgent notifications and engagement.
SMS messages are concise and designed for quick reads, making them perfect for straightforward transactions like alerts and confirmations. There's limited distraction or clutter as with email.
When deciding between transactional emails and SMS, consider the following factors:
To maximize the efficiency of transactional communications, enterprises should consider a combination approach:
While both transactional emails and SMS have their distinct advantages, understanding how to deploy each effectively can result in a more comprehensive and responsive communication strategy. By aligning the right message with the appropriate channel, South African enterprises can enhance customer engagement and operational efficiencies while ensuring compliance with regulatory standards.
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Get answers to common questions about Transactional Communication
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
We set up and generate transactional communication at scale, accepting diverse data streams, managing template libraries, and supporting business rules and error handling. Projects are developed in UAT and PROD environments following agile methodologies with JIRA support. We facilitate large batch processing via secure data transfer and accommodate small batch or singular sending via API. We generate content for multiple delivery channels, implementing failover where needed.
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