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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Learn how to effectively set up zero-rated SMS campaigns for your enterprise. From defining objectives to compliance with regulations, follow our comprehensive step-by-step guide tailored for South African businesses.
In today's digital communications landscape, zero-rated SMS campaigns offer businesses a unique opportunity to engage with their customers without incurring costs for the recipient. This approach not only enhances customer outreach but also promotes inclusivity and accessibility. In this comprehensive guide, we'll outline the essential steps for South African enterprises to successfully implement zero-rated SMS campaigns, ensuring compliance with local regulations while maximizing engagement and effectiveness.
Zero-rated SMS campaigns allow businesses to send SMS messages that recipients are not charged for. These campaigns are particularly useful in sectors like telecommunications, banking, and social services, where the goal is to communicate critical information without placing a financial burden on the recipient. Understanding the fundamentals is key to leveraging this tool effectively.
Implementing a zero-rated SMS campaign involves various strategic steps. This guide is tailored for enterprise-level organizations aiming to optimize their communication strategies through this innovative approach.
Clearly outline what you aim to achieve with the zero-rated SMS campaign. Whether it’s customer acquisition, brand awareness, or emergency communication, knowing your goal will shape your message strategy.
Analyzing your customer base helps you tailor the message to resonate effectively. Use data analytics tools to segment your audience based on demographics, behaviors, and preferences.
Selecting the right SMS gateway provider is paramount. Ensure they have the capacity to support zero-rated campaigns. Bidvest Data offers robust solutions ensuring high deliverability and compliance.
Effective communication is crucial. Compose concise, clear messages that deliver value. Use a friendly tone and always include a clear call-to-action. Remember, SMS has character limitations, so make every word count.
Ensure that your SMS campaigns comply with local regulations such as POPIA (Protection of Personal Information Act) and any relevant telecommunications regulations. It’s essential to obtain prior consent from users.
Once you have finalized your message and ensured compliance, launch the campaign. Monitor the process in real-time to address any issues promptly.
Post-campaign analysis is essential to measure effectiveness. Review engagement metrics, determine success rates, and gather feedback to enhance future campaigns. Utilize analytics to identify areas where adjustments are necessary.
To maximize the impact of your zero-rated SMS campaigns, consider the following best practices:
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Get answers to common questions about Sms And Svsms
Discover our comprehensive solution features designed to transform your business communication experience
Bidvest Data sends on average more than 10 million personalized SMS/SV SMS messages per month, with daily peaks exceeding 2 million messages. This comprises mainly of transactional notifications and hosted transactional data.
The SMS channel delivers a secure, shortened personalized URL to the consumer, directing them to their unique microsite. All consumer activity can be tracked.
PDF documents, HTML content, videos and animations can be hosted on our Zero Rated Data domains. Reverse billing of data on these domains ensure access for end users to content at no cost. Bidvest Data offers this service on all South African and Namibian mobile networks.
Bidvest Data offers custom-built, screen adaptive, HTML environments, enabling features like animation, rotating GIFs, and interactive buttons.
Our service includes automated large file batch sending through sFTP data transfer. The data can selectively drive template messaging. Near real-time SMS sending is facilitated through our API, using templates or dynamic text.
Where another channel in our omnichannel platform is unsuccessful in delivering a message, we can automatically fail over to SMS. Priority and fail over channels are configurable.
Bidvest Data provides near-real-time and periodic aggregate batched reporting on consumer engagement, including link tracking, SMS and SV SMS delivery status, and customized reports on microsite access.
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford