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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Learn how to launch zero-rated data email campaigns tailored for South African enterprises. Discover the steps, benefits, and best practices to optimize your communications.
Zero-rated data email campaigns represent a strategic advantage for enterprises looking to engage customers without worrying about data costs, particularly in the South African context. By understanding both the processes involved and the specific needs of your audience, businesses can execute effective email campaigns that drive engagement and conversion while ensuring compliance with local regulations. In this comprehensive guide, we outline the essential steps to set up, launch, and optimize zero-rated data email campaigns for your enterprise.
Zero-rated data refers to a scenario where data costs for accessing certain online content or services are waived by the internet service provider. This ability enables users to engage with content without financial concern, making it a powerful tool for enterprises seeking to reach South African consumers, particularly in sectors like financial services, healthcare, and education.
Before diving into the technical setup, clarify what you want to achieve with your email campaign. Common objectives may include:
Select an email marketing platform that supports zero-rated content options. Ensure that the service can facilitate smooth integration with your existing systems. Look for features such as:
Segment your subscribers based on demographics, purchase behaviors, and engagement history. Tailor your messaging to suit each segment, which will increase the likelihood of your emails being opened and acted upon.
Craft engaging and relevant content for your zero-rated email campaigns. Focus on:
Coordinate with your mobile network operator to implement zero-rated access for your email content. This may involve:
Once everything is in place, schedule your email campaign launch. Monitor the deployment closely for any technical issues, particularly those related to the network operator's zero-rated access.
Use analytics tools provided by your email platform to track essential metrics, including:
Based on the performance data, make necessary optimizations to future campaigns to enhance overall effectiveness.
Setting up zero-rated data email campaigns provides a unique opportunity for South African enterprises to connect with their audience effectively. By following the aforementioned steps, enterprises can ensure that their campaigns are not only cost-effective but also aligned with the needs of their customers. As a result, businesses can foster engagement, improve brand loyalty, and drive conversions without worrying about data costs.
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Get answers to common questions about EMAIL
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover our comprehensive solution features designed to transform your business communication experience
We implement your designs, images and artwork for optimal delivery. We measure and manage spam ratings, and we monitor and manage blacklisting and reputation of sending domains.
PDF documents, HTML content, videos and animations can be hosted on our Zero Rated Data domains. Reverse billing of data on these domains ensure access for end users to content at no cost. Bidvest Data offers this service on all South African and Namibian mobile networks.
Bidvest Data offers custom-built, screen adaptive, HTML environments, enabling features like animation, rotating GIFs, and interactive buttons in the email body and built into the unique microsite.
Our service includes automated large file batch sending through sFTP data transfer. The data can selectively drive template messaging. Near real-time email sending is facilitated through our API, using templates or dynamic text.
Where another channel in our omnichannel platform is unsuccessful in delivering a message, we can automatically fail over to email. Priority and fail over channels are configurable.
Bidvest Data provides near-real-time and periodic aggregate batched reporting on consumer engagement, including link tracking, email delivery status, and customized reports on microsite access.