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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover the essential steps for setting up WhatsApp for Business bulk messaging to enhance customer communication and engagement. Ensure compliance and optimize outreach for your enterprise.
WhatsApp for Business has transformed the way enterprises communicate with their customers, offering a powerful platform for bulk messaging that ensures timely and efficient outreach. For corporate enterprises and medium-sized businesses in South Africa, understanding the steps required to set up WhatsApp for Business for bulk messaging is crucial for maintaining strong customer relationships and enhancing communication strategies. This guide outlines the essential steps to successfully implement bulk messaging on WhatsApp, ensuring compliance with regulations and optimal engagement.
WhatsApp for Business is designed specifically for small and large businesses to connect with customers in a more meaningful way. The platform not only allows direct messaging but also provides tools like catalog sharing, automated replies, and messaging statistics that are essential for effective customer communication.
Bulk messaging enables businesses to reach a large number of customers simultaneously, making it an invaluable tool for marketing campaigns, notifications, and customer service. Here are some key benefits:
Follow these critical steps to effectively set up WhatsApp for Business for bulk messaging:
Start by downloading the WhatsApp Business app from the Google Play Store or Apple App Store. Ensure that you have a dedicated phone number for the business account, as personal accounts cannot be used.
After installation, create a business profile by providing essential details such as your business name, description, address, website, and business hours. A professional profile builds customer trust.
For bulk messaging, integrating the WhatsApp Business API is necessary. Contact a WhatsApp Business Solution Provider (BSP) to facilitate this integration, ensuring compliance with WhatsApp's terms, including obtaining the necessary approvals and message templates.
WhatsApp requires pre-approved message templates for bulk messages. These templates must be compliant with messaging guidelines. They can be used for notifications such as updates, alerts, and promotional messages. Craft these templates carefully to reflect corporate branding while adhering to compliance.
Effective bulk messaging involves targeting specific customer segments based on behavior, preferences, and demographics. Create lists in accordance with customer insights gathered from customer relationship management (CRM) systems to improve message relevance.
Using your BSP or WhatsApp Business platform, schedule your bulk messages for optimal timing. Consider factors such as time zones and the BEST times to engage with your audience to increase open and response rates.
After sending messages, analyze engagement metrics such as delivery rates, response rates, and customer feedback. This data will help refine future messaging strategies.
As a South African enterprise, it is essential to comply with the Protection of Personal Information Act (POPIA) when using bulk messaging. Ensure you obtain consent from customers before sending messages and provide an easy opt-out option in every communication.
Setting up WhatsApp for Business bulk messaging is an effective strategy for South African enterprises to enhance communication with their customers. By following the steps outlined in this guide, businesses can ensure they communicate efficiently, comply with regulations, and engage effectively with customers. For tailored support or advanced integration solutions, consider partnering with Bidvest Data to leverage our expertise in digital communication.
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Discover our comprehensive solution features designed to transform your business communication experience
Structured menu driven chatbot supported with AI and natural language processing, incorporating selection lists, click buttons and short cut keys. Language options, where the end user can select to be serviced in a predefined language of choice.
Our omnichannel service includes the delivery of large file batch WhatsApp template messages. A single file drives channel selection, including WhatsApp template messaging. Where Bidvest Data manages the self-help WhatsApp service, the messages can be distributed on this channel, or an alternative WhatsApp number can be created for bulk delivery of outbound template messages.
Seamless handing over to a live agent for chat support on our live agent chat portal and handing back to chatbot mode once the query has been resolved.
End user access to account information driven through API or as part of our document archive platform, and delivered inline as data, PDF, or access to a personalized unique microsite through URL, for a rich content service environment.
Supports electronic “card not present” payment integration to secure ecommerce payment gateways. This enables tracking and reconciliation of digital payments for the ease of the consumer, and improved collections for our customers.
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Get answers to common questions about Whatsapp For Business