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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover actionable steps to improve spam ratings and deliverability in email marketing. Ensure your South African enterprise emails reach clients effectively with our expert guide.
In an age where email marketing remains a critical communication channel, ensuring that your messages reach their intended recipients without being diverted to spam folders is essential for enterprise success. Improving spam ratings is not just about avoiding spam filters; it’s about enhancing deliverability and fostering trust with your audience. This comprehensive guide outlines practical steps tailored for enterprise-level email marketers in South Africa, focusing on the unique needs and challenges faced in today’s corporate landscape.
Spam ratings are determined by various factors that email service providers (ESPs) use to assess whether an email is likely unsolicited or harmful. High spam ratings can significantly hinder your marketing campaigns, leading to poor open rates, decreased engagement, and ultimately wasted resources.
The foundation of successful email marketing is a quality email list. Engaging with recipients who have opted into your communications ensures that your emails are going to interested parties.
The content of your email plays a significant role in how spam filters assess your message. Focusing on relevant, valuable content will improve both the quality of your emails and your spam ratings.
Implementing proper domain authentication strengthens your reputation and improves delivery rates. Email authentication utilizes protocols such as SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to verify your sending domain.
Utilizing DMARC (Domain-based Message Authentication, Reporting & Conformance) can also provide further protection against unauthorized use of your domain.
Regularly tracking engagement metrics helps in understanding how users interact with your emails and can guide improvements to avoid being marked as spam.
Consistent communication helps reinforce your brand’s presence in the inbox and keeps engagement rates high. A regular schedule ensures subscribers know when to expect your content.
Full compliance with local and international email marketing regulations (such as POPIA in South Africa) is essential to avoid legal issues and enhance recipient trust.
Improving spam ratings in email marketing is vital for the success of enterprise communication strategies. By following these comprehensive steps, South African enterprises can enhance their email deliverability, maintain compliance, and build lasting relationships with their audiences. Investing time in refining these practices will not only mitigate spam risk but also foster robust engagement within your target sectors.
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover our comprehensive solution features designed to transform your business communication experience
We implement your designs, images and artwork for optimal delivery. We measure and manage spam ratings, and we monitor and manage blacklisting and reputation of sending domains.
PDF documents, HTML content, videos and animations can be hosted on our Zero Rated Data domains. Reverse billing of data on these domains ensure access for end users to content at no cost. Bidvest Data offers this service on all South African and Namibian mobile networks.
Bidvest Data offers custom-built, screen adaptive, HTML environments, enabling features like animation, rotating GIFs, and interactive buttons in the email body and built into the unique microsite.
Our service includes automated large file batch sending through sFTP data transfer. The data can selectively drive template messaging. Near real-time email sending is facilitated through our API, using templates or dynamic text.
Where another channel in our omnichannel platform is unsuccessful in delivering a message, we can automatically fail over to email. Priority and fail over channels are configurable.
Bidvest Data provides near-real-time and periodic aggregate batched reporting on consumer engagement, including link tracking, email delivery status, and customized reports on microsite access.