Knowledge Hub
Sharing insights & actionable advice


Please wait while we prepare your content...
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Learn how to establish effective marketing link tracking systems for your enterprise in South Africa. Explore UTM parameters, analytics integration, and best practices.
In the digital landscape of today, effective marketing strategies rely heavily on data-driven insights. For enterprises in South Africa, setting up robust marketing link tracking systems is essential for measuring the performance of campaigns, understanding customer behavior, and maximizing ROI. In this guide, we’ll explore the intricacies of establishing a link tracking system, delve into industry best practices, and provide actionable steps tailored specifically for medium and large businesses.
Marketing link tracking refers to the process of monitoring the performance of URLs used in various marketing campaigns. This technique allows businesses to collect detailed data on how users interact with links leading to their websites, social media profiles, or other online resources. By utilizing specific parameters appended to these links, enterprises can gain insights into:
Setting up a marketing link tracking system involves several key components:
Using URL shorteners not only simplifies links but also enables tracking functionalities. Tools like Bitly, Google Analytics Campaign URLs, or customized solutions can be employed to create and manage these links.
UTM parameters (Urchin Tracking Module) are tags added to URLs that allow analytics tools to collect data about traffic sources. Key UTM parameters include:
Having robust data analytics tools in place, such as Google Analytics or more advanced business intelligence platforms, will allow you to analyze incoming traffic against the parameters and understand user pathways better.
Follow these steps to establish a successful marketing link tracking system:
Clearly define what you want to measure — whether it’s clicks, engagements, conversions, or something else. This will determine how you set up your links.
Utilize a UTM generator tool to create your tracking links. Ensure that each parameter is filled correctly to capture relevant data.
Ensure your link tracking URL is integrated with your chosen analytics platform so that data flows seamlessly and can be easily accessed.
Regularly monitor the performance of your links and campaigns. Use the insights gained to optimize future marketing efforts.
To maximize the effectiveness of your marketing link tracking, consider the following best practices:
The ultimate goal of setting up a marketing link tracking system is to leverage the insights gathered to refine strategies and improve conversion rates. Analyze traffic patterns, pinpoint successful channels, and adapt content strategies to enhance user engagement.
By effectively setting up marketing link tracking systems, enterprises in South Africa can attain a deeper understanding of their marketing performance and customer behaviors. As you implement these systems, you’ll move towards data-driven decision-making that bolsters your marketing ROI and supports your overarching business objectives.
Get started today and see immediate results
Get answers to common questions about Marketing Communication
Our team implements artwork and images for marketing campaigns, optimized for screen adjustment and high delivery success. We build personalized marketing animations and microsites with HTML, accessible via secure URLs. End-user click activity is tracked and can trigger workflows. Our emails support screen-responsive images and embedded URL links, facilitating access to HTML animation or microsites. Marketing animations and images can be delivered through WhatsApp.
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover our comprehensive solution features designed to transform your business communication experience






