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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Explore the benefits and strategies for implementing personalised animated HTML emails in the financial services sector. Enhance engagement and communicate complex information effectively.
In the competitive landscape of financial services, effective communication is crucial to build and maintain relationships with customers. Personalised animated HTML emails represent a powerful tool to enhance engagement and convey complex information in a visually appealing manner. This guide explores the benefits, design strategies, and best practices for implementing personalised animated HTML emails tailored specifically for the financial services sector in South Africa.
Financial services firms are in a unique position, managing sensitive customer data and providing essential services. Personalisation in communications not only improves customer satisfaction but also reinforces trust and brand loyalty. According to industry research, personalised emails can result in a 29% higher open rate and a 41% higher click-through rate when compared to generic communications.
The key to successful animated HTML emails lies in effective design principles that resonate with financial service customers. Below are essential design considerations:
To effectively implement personalised animated HTML emails, financial institutions should consider the following strategies:
When dealing with sensitive financial data, compliance with regulations such as POPIA (Protection of Personal Information Act) is paramount. Financial institutions should consider these factors:
Here are some successful examples of personalised animated HTML email campaigns in the financial sector:
Animated charts that display a customer's portfolio performance over time can provide engaging and easy-to-understand insights.
Utilising animations to highlight key features and benefits of new financial products can enhance customer interest and understanding.
Evaluating the effectiveness of your personalised animated HTML email campaigns is crucial for future improvements. Key metrics to track include:
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover our comprehensive solution features designed to transform your business communication experience
We implement your designs, images and artwork for optimal delivery. We measure and manage spam ratings, and we monitor and manage blacklisting and reputation of sending domains.
PDF documents, HTML content, videos and animations can be hosted on our Zero Rated Data domains. Reverse billing of data on these domains ensure access for end users to content at no cost. Bidvest Data offers this service on all South African and Namibian mobile networks.
Bidvest Data offers custom-built, screen adaptive, HTML environments, enabling features like animation, rotating GIFs, and interactive buttons in the email body and built into the unique microsite.
Our service includes automated large file batch sending through sFTP data transfer. The data can selectively drive template messaging. Near real-time email sending is facilitated through our API, using templates or dynamic text.
Where another channel in our omnichannel platform is unsuccessful in delivering a message, we can automatically fail over to email. Priority and fail over channels are configurable.
Bidvest Data provides near-real-time and periodic aggregate batched reporting on consumer engagement, including link tracking, email delivery status, and customized reports on microsite access.