Knowledge Hub
Sharing insights & actionable advice
Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover how South African enterprises can measure engagement through SMS marketing combined with personalized microsites, enabling optimized customer interactions and actionable insights.
In an increasingly digital world, enterprises are constantly looking for effective strategies to enhance customer engagement. Combining SMS marketing with personalized microsites presents a powerful approach to measuring and optimizing engagement. This comprehensive guide will explore how South African businesses can effectively utilize SMS communication alongside tailored microsites to create meaningful interactions with their customers.
SMS marketing is a highly effective communication channel due to its immediacy and high open rates. With over 90% of text messages being opened within just a few minutes, SMS stands out as a medium that can capture audience attention quickly.
Personalized microsites are dedicated web pages tailored to individuals or segments of your audience. These pages can contain personalized content, offers, and calls to action designed to resonate with the recipient's preferences or behaviors. They serve as landing pages for SMS campaigns, directing users to specific content that enhances engagement and user experience.
To maximize the impact of both SMS and personalized microsites, businesses must create a seamless integration between the two. Here’s how:
Measuring engagement involves tracking specific metrics that reveal how users are interacting with both SMS and personalized microsites. Some key metrics to focus on include:
Using the insights gained from measuring engagement, businesses can optimize their future campaigns by:
Incorporating SMS marketing with personalized microsites creates unparalleled opportunities for enterprises to measure and enhance customer engagement. As South African businesses navigate a competitive landscape, leveraging these tools effectively can lead to improved customer relationships, higher conversion rates, and ultimately increased business success.
Get started today and see immediate results
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover our comprehensive solution features designed to transform your business communication experience
Get answers to common questions about Marketing Communication
Our team implements artwork and images for marketing campaigns, optimized for screen adjustment and high delivery success. We build personalized marketing animations and microsites with HTML, accessible via secure URLs. End-user click activity is tracked and can trigger workflows. Our emails support screen-responsive images and embedded URL links, facilitating access to HTML animation or microsites. Marketing animations and images can be delivered through WhatsApp.