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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover the essential components of link tracking and analytics for businesses. Learn how to implement strategies that enhance marketing performance and customer insights.
In the ever-evolving landscape of digital marketing and business communications, link tracking and analytics have emerged as pivotal tools for enterprises seeking to understand user behavior, optimize marketing strategies, and improve ROI. This extensive guide explores the intricacies of link tracking and analytics, detailing how these tools work, their benefits for corporate decision-makers, and best practices for implementation across various industries.
Link tracking refers to the process of monitoring clicks on hyperlinks embedded in digital content such as emails, websites, social media posts, and other marketing channels. By using unique tracking parameters, businesses can gain insights into how users interact with their digital assets, allowing them to fine-tune their strategies and improve customer engagement. Link tracking typically utilizes UTM (Urchin Tracking Module) parameters, which are tags added to URLs to provide detailed data on traffic sources, mediums, and campaigns.
Implementing link tracking provides numerous advantages for businesses, including:
To effectively leverage link tracking, businesses should follow these best practices:
Many sectors can benefit from robust link tracking strategies, including:
Banks and investment firms use link tracking to assess how users interact with offers, newsletters, and investment advice, tailoring messaging for optimal engagement.
Healthcare providers leverage analytics to understand patient engagement with educational content, appointment scheduling, and other crucial communications.
As link tracking evolves, it continues to be a critical component of digital strategy for enterprises. By effectively tracking and analyzing links, organizations can harness valuable insights, enhance customer engagement, and drive informed decision-making, ultimately leading to improved performance across their business functions. Embracing these technologies will empower South African enterprises to thrive in a competitive digital environment.
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover our comprehensive solution features designed to transform your business communication experience
We implement your designs, images and artwork for optimal delivery. We measure and manage spam ratings, and we monitor and manage blacklisting and reputation of sending domains.
PDF documents, HTML content, videos and animations can be hosted on our Zero Rated Data domains. Reverse billing of data on these domains ensure access for end users to content at no cost. Bidvest Data offers this service on all South African and Namibian mobile networks.
Bidvest Data offers custom-built, screen adaptive, HTML environments, enabling features like animation, rotating GIFs, and interactive buttons in the email body and built into the unique microsite.
Our service includes automated large file batch sending through sFTP data transfer. The data can selectively drive template messaging. Near real-time email sending is facilitated through our API, using templates or dynamic text.
Where another channel in our omnichannel platform is unsuccessful in delivering a message, we can automatically fail over to email. Priority and fail over channels are configurable.
Bidvest Data provides near-real-time and periodic aggregate batched reporting on consumer engagement, including link tracking, email delivery status, and customized reports on microsite access.