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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Explore comprehensive strategies for managing inactive accounts in your business. Learn how to enhance compliance, optimize engagement, and mitigate risks effectively.
In the dynamic landscape of digital engagement, managing inactive accounts poses significant challenges for businesses, particularly in sectors such as finance, healthcare, and telecommunications. This guide will delve into the intricacies of inactive account management, offering actionable insights and strategies tailored for enterprises in South Africa to optimize their customer engagement and compliance efforts while reducing risk and operational costs.
An inactive account typically refers to an account that hasn't been engaged with or accessed for a specific period, which can vary across industries—six months for retail or up to one year for financial services. Identifying these accounts is vital, as they can indicate disengagement risks, compliance challenges, and potential revenue losses.
A comprehensive strategy for managing inactive accounts should include proactive measures for re-engagement, compliance monitoring, and risk mitigation. Here’s how enterprises can implement an effective management framework:
Utilize analytics tools to monitor account activity. Segregate inactive accounts based on engagement history and potential value to prioritize re-engagement strategies effectively.
Develop targeted campaigns aimed at reactivating dormant accounts. Utilise emails, SMS, and personalized offers to incentivize users back. For instance:
Implement automated notifications triggered by inactivity periods. This can help maintain awareness and encourage customers to log in to their accounts.
Adhering to the Protection of Personal Information Act (POPIA) is essential in managing customer data, including inactive accounts. Organizations must ensure that:
While managing inactive accounts is crucial, several challenges may arise:
Effectively managing inactive accounts is about balancing compliance, risk management, and customer engagement. By developing a proactive strategy for inactive account management, businesses can mitigate risks while re-engaging valuable customers, thereby optimizing their operational efficiency and maintaining a solid reputation in their respective industries.
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Get answers to common questions about Call Centre Access To Communication History
All end-user communication can be stored on our Constellation platform, including email body text, the PDF document as it was created at that time, any marketing content, HTML or web content, SMS text message details, delivery, and failover results. This enables call center agents to retrieve, view, and resend content upon user engagement. Constellation allows configurable storage periods down to the campaign level. Roles and responsibilities are defined within the system, and all agent activities are tracked for audit purposes. Agents are securely onboarded via email, and inactive agent accounts are paused and blocked after periods of inactivity.
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford