Knowledge Hub
Sharing insights & actionable advice


Please wait while we prepare your content...
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Learn how to set up custom printing for product packaging in your enterprise. Explore essential steps, challenges, and best practices for branding success in South Africa.
Custom printing for product packaging is a vital aspect of branding and operational efficiency in the competitive South African market. For medium to large enterprises, having a tailored print solution not only enhances product appeal but also ensures brand consistency and compliance with regulations. This guide will delve into effective strategies, best practices, and key considerations for setting up a custom printing solution that meets the unique needs of your enterprise.
Custom printing plays a crucial role in differentiating your products from competitors. It helps in creating an engaging customer experience and reinforces brand identity. In sectors like retail, food and beverage, and cosmetics, packaging acts not only as a protective barrier, but also as a marketing tool. Companies that invest in high-quality printed packaging see substantial benefits, including improved shelf presence and enhanced customer trust.
Begin by assessing the specific needs of your products. Consider factors such as product dimensions, type of packaging materials (e.g., cardboard, plastic, glass), and the required printing methods (digital, flexographic, offset). Engaging stakeholders from departments like marketing, design, and compliance ensures that all aspects are considered.
Choosing the appropriate printing technology is crucial for achieving the desired quality and cost-efficiency. Here are some popular options:
Selecting the right printing partner is integral to the success of your packaging project. Look for vendors who possess:
Work with designers to create packaging designs that align with your branding strategy. It's advisable to create prototypes to visualize how the final product will look, making adjustments as necessary before final production. Ensure your design meets all legal requirements for communication and information as stipulated by relevant South African regulations.
Conduct thorough testing of the prototypes, assessing durability, aesthetics, and compliance with safety standards. Gather feedback from your marketing and sales teams to refine the final printed packaging. Continuous communication with your printing service about any issues can dramatically improve the final output.
Once the packaging is in use, monitor its performance in the market. Collect consumer feedback related to packaging appeal and functionality, as well as the effectiveness of product labeling in compliance with the regulations. Utilizing analytics tools to track sales influenced by packaging changes can provide valuable insights for future iterations.
While setting up a custom printing solution can greatly enhance your branding efforts, there are challenges to be aware of:
Setting up custom printing for product packaging involves a multifaceted approach that considers branding, compliance, and operational excellence. Leveraging expert insights, understanding technology, and maintaining open communication with stakeholders will ultimately lead to effective packaging solutions. For South African enterprises aiming to enhance brand visibility and operational efficiency, investing in a tailored printing solution may prove to be a transformative strategy.
Get started today and see immediate results
Get answers to common questions about Digital Print And Publishing
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford