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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover key metrics, implementation strategies, and compliance best practices for measuring delivery success in SMS communications. Learn how Bidvest Data can enhance your SMS strategy.
In the rapidly evolving landscape of business communication, SMS remains a powerful tool for engaging with customers and stakeholders. However, for enterprises, ensuring that SMS communications are effective requires a strategic approach to measuring delivery success. In this comprehensive guide, we delve into the metrics, best practices, and technologies essential for assessing the effectiveness of your SMS campaigns, with a focus on compliance, scalability, and operational efficiency.
To effectively gauge the success of SMS deliveries, enterprises must look beyond mere send rates. Delivery success encapsulates multiple dimensions, including the accuracy of delivery, engagement rates, and the overall impact on business objectives. Understanding these elements offers valuable insights into how your SMS strategy aligns with organizational goals.
(Number of delivered messages / Total sent messages) x 100.To effectively monitor and measure these metrics, organizations must implement robust tracking and analytics solutions. Here are some key steps to consider:
In South Africa, compliance with the Protection of Personal Information Act (POPIA) is critical for ensuring customer trust and operational integrity. Organizations should implement the following best practices:
Several enterprises across sectors like healthcare, finance, and retail have successfully optimized their SMS communication strategies by applying these measurement practices. Here are two brief case studies highlighting effective approaches:
A South African health clinic implemented targeted appointment reminder texts, improving their delivery rate to 95% while reducing no-show rates by 40% through proper tracking of engagement metrics.
A prominent retail brand utilized A/B testing for promotional message strategies, resulting in a 60% increase in CTR and a 25% boost in sales conversions attributed to SMS marketing efforts.
Measuring delivery success in SMS communications is a multi-faceted process that informs and optimizes your messaging strategies. By actively tracking key metrics, implementing analytical solutions, and ensuring adherence to compliance, enterprises can enhance their SMS campaigns, ensuring they achieve greater engagement and operational success.
Explore Bidvest Data’s SMS solutions to streamline your messaging strategies while ensuring delivery success and compliance. Contact us today for a personalized consultation!
Get started today and see immediate results
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Get answers to common questions about Sms And Svsms
Discover our comprehensive solution features designed to transform your business communication experience
Bidvest Data sends on average more than 10 million personalized SMS/SV SMS messages per month, with daily peaks exceeding 2 million messages. This comprises mainly of transactional notifications and hosted transactional data.
The SMS channel delivers a secure, shortened personalized URL to the consumer, directing them to their unique microsite. All consumer activity can be tracked.
PDF documents, HTML content, videos and animations can be hosted on our Zero Rated Data domains. Reverse billing of data on these domains ensure access for end users to content at no cost. Bidvest Data offers this service on all South African and Namibian mobile networks.
Bidvest Data offers custom-built, screen adaptive, HTML environments, enabling features like animation, rotating GIFs, and interactive buttons.
Our service includes automated large file batch sending through sFTP data transfer. The data can selectively drive template messaging. Near real-time SMS sending is facilitated through our API, using templates or dynamic text.
Where another channel in our omnichannel platform is unsuccessful in delivering a message, we can automatically fail over to SMS. Priority and fail over channels are configurable.
Bidvest Data provides near-real-time and periodic aggregate batched reporting on consumer engagement, including link tracking, SMS and SV SMS delivery status, and customized reports on microsite access.