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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover how to manage sending domains for email marketing effectively. Learn best practices, strategies, and compliance tips to enhance deliverability and engagement.
In today's competitive digital landscape, email marketing remains one of the most powerful tools for South African enterprises seeking to engage with clients, nurture leads, and drive conversions. However, effectively managing sending domains is critical to maximizing email deliverability and ensuring compliance with regulations such as POPIA. This comprehensive guide will delve into the intricacies of managing sending domains and provide actionable steps for enterprise businesses looking to optimize their email marketing strategies.
A sending domain is the domain from which email messages are sent, and its configuration plays a pivotal role in determining whether your messages reach the intended recipients' inboxes. Poorly managed sending domains can lead to emails being marked as spam or entirely blocked, which can harm your organization's reputation and impact your marketing efforts.
To begin managing your sending domains, you must verify your ownership. Most email service providers (ESPs) require you to complete this step to prevent unauthorized use of domains.
Configure SPF records to specify which servers are authorized to send emails on behalf of your domain. Enable DKIM to add a digital signature to your emails which authenticates your domain's identity. Lastly, implement DMARC to monitor your domain's email traffic and increase email deliverability.
Regularly review your email list to remove inactive subscribers or invalid addresses. Utilize double opt-in methods to ensure you capture permission from subscribers correctly.
Track metrics such as open rates, click-through rates, and bounce rates to gauge audience engagement. Leverage this data to inform your content and target strategies further.
Consider using subdomains for different marketing campaigns. This will help in tracking the performance of various segments while preserving your primary domain’s reputation.
Compliance with the Protection of Personal Information Act (POPIA) is essential, particularly regarding email marketing strategies. Businesses must ensure that subscriber consent is obtained explicitly and that they provide an option for easy opt-out.
- Obtain informed consent from individuals before processing their personal information.
- Ensure transparency regarding the use of personal data for marketing purposes.
- Provide recipients clear options for withdrawing consent to further email communications.
Effective management of your sending domains is a crucial aspect of a successful email marketing strategy. By implementing the necessary authentication protocols, monitoring engagement, and adhering to POPIA regulations, your enterprise can significantly improve email deliverability, enhance communication with clients, and ultimately drive growth.
Get started today and see immediate results
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Get answers to common questions about EMAIL
Discover our comprehensive solution features designed to transform your business communication experience
We implement your designs, images and artwork for optimal delivery. We measure and manage spam ratings, and we monitor and manage blacklisting and reputation of sending domains.
PDF documents, HTML content, videos and animations can be hosted on our Zero Rated Data domains. Reverse billing of data on these domains ensure access for end users to content at no cost. Bidvest Data offers this service on all South African and Namibian mobile networks.
Bidvest Data offers custom-built, screen adaptive, HTML environments, enabling features like animation, rotating GIFs, and interactive buttons in the email body and built into the unique microsite.
Our service includes automated large file batch sending through sFTP data transfer. The data can selectively drive template messaging. Near real-time email sending is facilitated through our API, using templates or dynamic text.
Where another channel in our omnichannel platform is unsuccessful in delivering a message, we can automatically fail over to email. Priority and fail over channels are configurable.
Bidvest Data provides near-real-time and periodic aggregate batched reporting on consumer engagement, including link tracking, email delivery status, and customized reports on microsite access.