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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Learn how to effectively integrate WhatsApp template messages via API for improved customer communication. Explore benefits, step-by-step integration, and compliance considerations tailored for South African enterprises.
Integrating WhatsApp template messages via API is a crucial step for enterprises looking to enhance their customer communication strategies. As more South African businesses turn to WhatsApp for efficient communication, understanding how to leverage template messages through API integration is essential for ensuring consistent branding, timely notifications, and compliant messaging practices. In this comprehensive guide, we will explore the step-by-step process of integration, best practices, and the regulatory aspects concerning businesses operating within sectors like financial services, healthcare, and logistics.
WhatsApp template messages are pre-approved message formats designed for businesses to send notifications and updates to customers. These templates play a pivotal role in customer engagement, as they ensure that communication is not only efficient but also compliant with WhatsApp's messaging policies. Common use cases include:
Integrating WhatsApp template messages via API allows enterprises to automate and streamline their messaging processes. Key benefits include:
To effectively integrate WhatsApp template messages via API, follow these detailed steps:
Ensure your enterprise meets the eligibility requirements and apply for access to the WhatsApp Business API. Consider partnering with a certified WhatsApp Business Solution Provider for support.
Create an environment for development by setting up server hosting, database management, and authentication protocols according to WhatsApp’s technical documentation.
Develop and submit your template messages for approval through the WhatsApp Business Manager. Ensure that they comply with WhatsApp guidelines to avoid rejections.
Using code libraries and examples provided in WhatsApp’s documentation, implement API endpoints to enable sending template messages directly to customer phone numbers.
To maximize the effectiveness of your integrated template messages, adhere to these best practices:
Compliance with South African regulations, such as the Protection of Personal Information Act (POPIA), is critical for enterprises leveraging WhatsApp template messages. Key points of compliance include:
Integrating WhatsApp template messages via API is a powerful opportunity for enterprises to enhance their customer engagement strategies while ensuring compliance and operational efficiency. By following the steps outlined in this guide and committing to best practices, South African businesses can unlock the full potential of their communications through WhatsApp.
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover our comprehensive solution features designed to transform your business communication experience

Bidvest Data manages and continuously expand our own API where our customers would integrate and utilize our omnichannel services. We also provide integration services as part of creating digital workflows where our customers have publicly exposed APIs providing access to internal data and services.

Supports electronic “card not present” payment integration to secure ecommerce payment gateways. This enables tracking and reconciliation of digital payments for the ease of the consumer, and improved collections for our customers.

Bidvest Data provides end to end complex WhatsApp for business solutions driven through API integrations. This includes all WhatsApp template sending, self help services, with view and request statements services, make payments, and chat to live agents.

Provides pre-defined menu driven structured conversation, generative AI with natural language processing, and seamless transition to live agent chat support for a unique customer experience across various messaging platforms.