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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Explore the essential metrics for measuring SMS delivery success in enterprise communications. Discover tools, metrics, and best practices to enhance engagement and operational efficiency.
As the communication landscape continues to evolve, SMS delivery remains a critical channel for enterprises seeking to enhance customer engagement, streamline operations, and deliver timely information. However, the effectiveness of SMS as a communication tool must be continuously gauged to ensure it meets organizational goals. In this comprehensive guide, we explore the various metrics enterprises should consider when measuring the success of their SMS delivery initiatives.
In South Africa, enterprises are increasingly adopting SMS as a primary means of business communication. It offers immediacy, high engagement rates, and the flexibility to reach customers across different sectors such as finance, healthcare, and logistics. Understanding how to measure the success of these SMS campaigns can provide insights into improving customer interactions and operational outcomes.
For enterprises looking to analyze the effectiveness of SMS delivery, several metrics can be employed:
This indicates the percentage of successfully delivered messages out of the total sent. High delivery rates suggest effective communication strategies and reliable infrastructure.
While SMS is typically opened faster than emails, measuring subsequent actions such as clicks on links provided in SMS can also provide insights into engagement.
This metric accounts for the percentage of recipients who took action based on the received SMS, such as contacting customer service, visiting a website, or responding to a poll. High response rates often correlate with successful messages.
For businesses with specific objectives, tracking how many recipients completed a desired action (like making a purchase or scheduling an appointment) is crucial to determine the overall success of SMS campaigns.
Measuring the percentage of recipients who choose to unsubscribe from SMS communications can provide insight into the relevancy and value of the messages being sent.
To effectively measure the above metrics, enterprises should consider leveraging dedicated analytics and reporting tools. These allow for real-time tracking and can be tailored to specific objectives:
Many SMS gateway providers offer built-in analytics tools that allow enterprises to monitor their SMS delivery, analyze response rates, and segment audience data for better targeting.
Integrating SMS functionalities with existing Customer Relationship Management (CRM) systems can enhance analytics capacity, as businesses can align SMS metrics with other customer engagement data.
To maximize the effectiveness of SMS delivery, certain best practices should be adopted:
Effective SMS delivery is crucial for enterprises across all sectors looking to foster deeper customer relationships and operational success. By measuring the right success metrics and implementing best practices, organizations can continuously improve their communication strategies, driving better engagement and return on investment. With Bidvest Data's robust SMS solutions, businesses in South Africa can easily monitor and refine their SMS campaigns for maximum effectiveness.
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Get answers to common questions about Sms And Svsms
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover our comprehensive solution features designed to transform your business communication experience
Bidvest Data sends on average more than 10 million personalized SMS/SV SMS messages per month, with daily peaks exceeding 2 million messages. This comprises mainly of transactional notifications and hosted transactional data.
The SMS channel delivers a secure, shortened personalized URL to the consumer, directing them to their unique microsite. All consumer activity can be tracked.
PDF documents, HTML content, videos and animations can be hosted on our Zero Rated Data domains. Reverse billing of data on these domains ensure access for end users to content at no cost. Bidvest Data offers this service on all South African and Namibian mobile networks.
Bidvest Data offers custom-built, screen adaptive, HTML environments, enabling features like animation, rotating GIFs, and interactive buttons.
Our service includes automated large file batch sending through sFTP data transfer. The data can selectively drive template messaging. Near real-time SMS sending is facilitated through our API, using templates or dynamic text.
Where another channel in our omnichannel platform is unsuccessful in delivering a message, we can automatically fail over to SMS. Priority and fail over channels are configurable.
Bidvest Data provides near-real-time and periodic aggregate batched reporting on consumer engagement, including link tracking, SMS and SV SMS delivery status, and customized reports on microsite access.