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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover the complete strategy for implementing effective email marketing tailored for insurance companies. Explore best practices, compliance strategies, and successful case studies to enhance your email marketing efforts.
In the highly competitive insurance market, effective communication strategies are essential for success. Email marketing remains one of the most powerful channels for insurance companies to engage with potential and existing clients. This comprehensive guide discusses best practices, strategies, and industry-enhancing insights on how insurance companies can optimize their email marketing efforts for maximum return on investment.
Email marketing has proven to be an invaluable tool for insurance companies, supporting them in various ways:
Creating a compelling email marketing campaign involves several key steps that insurance companies should follow:
What do you want to achieve with your email marketing campaign? Goals might include increasing policy renewals, promoting new insurance products, or driving traffic to your website.
Leverage various channels such as website sign-ups, social media, and offline events to create a robust email list. Ensure compliance with South African regulations, particularly POPIA, to align with legal standards.
Your email content should be informative and engaging. Use clear subject lines, personalized messaging, and eye-catching visuals to encourage recipients to engage.
More than half of emails are opened on mobile devices. Ensure your emails are mobile-friendly to cater to your audience’s preferences.
Track and analyze the effectiveness of your email campaigns by assessing key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates to identify areas for improvement.
Staying compliant is critical for any email marketing strategy, especially for insurance companies handling sensitive client information. Here are best practices to uphold:
Several insurance companies have successfully utilized email marketing to engage with their customers:
This company launched an email campaign focusing on policy renewals, reminding clients of upcoming deadlines. The campaign included personalized messages with relevant coverage options, resulting in a 30% increase in renewals.
By providing monthly newsletters featuring tips on safe driving and exclusive discounts, this firm successfully improved customer engagement rates by 25% while establishing itself as a trusted resource.
To successfully implement email marketing in the insurance industry, companies should adhere to the following:
Get started today and see immediate results
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Get answers to common questions about EMAIL
Discover our comprehensive solution features designed to transform your business communication experience
We implement your designs, images and artwork for optimal delivery. We measure and manage spam ratings, and we monitor and manage blacklisting and reputation of sending domains.
PDF documents, HTML content, videos and animations can be hosted on our Zero Rated Data domains. Reverse billing of data on these domains ensure access for end users to content at no cost. Bidvest Data offers this service on all South African and Namibian mobile networks.
Bidvest Data offers custom-built, screen adaptive, HTML environments, enabling features like animation, rotating GIFs, and interactive buttons in the email body and built into the unique microsite.
Our service includes automated large file batch sending through sFTP data transfer. The data can selectively drive template messaging. Near real-time email sending is facilitated through our API, using templates or dynamic text.
Where another channel in our omnichannel platform is unsuccessful in delivering a message, we can automatically fail over to email. Priority and fail over channels are configurable.
Bidvest Data provides near-real-time and periodic aggregate batched reporting on consumer engagement, including link tracking, email delivery status, and customized reports on microsite access.