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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover essential strategies for implementing email failover systems in retail. Ensure seamless communication with customers and maintain operational efficiency during outages.
In the competitive landscape of retail, effective communication with customers is paramount. Email continues to be a powerful tool for outreach, promotions, and customer service. However, outages and failures can severely impact customer relations and business operations. This comprehensive guide delves into the critical role of email failover strategies in retail communication, emphasizing their necessity for maintaining uninterrupted engagement and protecting brand reputation.
Email failover refers to the systems and processes that ensure email communication remains functional even when primary email servers or services encounter issues. This is particularly crucial in retail environments where communication directly influences sales, customer retention, and overall operational efficiency.
Creating an effective email failover strategy involves multiple layers. Here are the key components:
Deploy multiple email servers across different locations and data centers. This redundancy ensures that if one server fails, the backup can immediately take over without disruption.
Implement real-time monitoring tools that notify IT personnel of any email server failures, allowing for quick resolution and minimizing downtime.
Use load balancers to distribute email traffic across multiple servers. This not only improves performance but also provides failover capabilities during high load situations.
Consider utilizing secondary email service providers specifically for failover situations where your primary service may have issues.
In order to implement an effective email failover strategy, retailers should follow these steps:
Examining successful implementations can offer valuable insights:
A major grocery retailer implemented an email failover strategy involving redundant servers and automated alerts. As a result, they achieved a 99.9% uptime for email communications, substantially improving customer satisfaction.
By integrating a backup email service, this luxury brand maintained seamless communication during a major outage. They reported increased engagement metrics by 30% during critical campaign periods.
Investing in email failover not only prevents immediate disruptions but also positions retail businesses for sustainable growth:
Get started today and see immediate results
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Get answers to common questions about EMAIL
Discover our comprehensive solution features designed to transform your business communication experience
We implement your designs, images and artwork for optimal delivery. We measure and manage spam ratings, and we monitor and manage blacklisting and reputation of sending domains.
PDF documents, HTML content, videos and animations can be hosted on our Zero Rated Data domains. Reverse billing of data on these domains ensure access for end users to content at no cost. Bidvest Data offers this service on all South African and Namibian mobile networks.
Bidvest Data offers custom-built, screen adaptive, HTML environments, enabling features like animation, rotating GIFs, and interactive buttons in the email body and built into the unique microsite.
Our service includes automated large file batch sending through sFTP data transfer. The data can selectively drive template messaging. Near real-time email sending is facilitated through our API, using templates or dynamic text.
Where another channel in our omnichannel platform is unsuccessful in delivering a message, we can automatically fail over to email. Priority and fail over channels are configurable.
Bidvest Data provides near-real-time and periodic aggregate batched reporting on consumer engagement, including link tracking, email delivery status, and customized reports on microsite access.