Knowledge Hub
Sharing insights & actionable advice
Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
Please wait while we prepare your content...
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Explore the costs associated with email and SMS marketing communication services for enterprises in South Africa. Understand pricing structures, ROI potential, and strategic insights for effective implementation.
In today’s digital landscape, effective communication strategies are vital for enterprise growth and customer engagement. Particularly for medium to large businesses in South Africa, understanding the costs associated with email and SMS marketing communication services is crucial. This comprehensive guide explores the components that contribute to the pricing of these services, comparing their ROI and offering insights into achieving optimal marketing outcomes.
Email marketing remains one of the most cost-effective communication channels for enterprises. The overall cost can vary based on various factors, including:
SMS marketing continues to be a highly effective channel for engaging customers, especially for time-sensitive communications like promotions and transactional notifications. Costs for SMS communication include:
Both email and SMS marketing deliver distinct advantages and can often complement one another in a well-rounded marketing strategy. Here’s a comparative analysis:
While email open rates range from 15% to 25%, SMS messages boast read rates exceeding 90%. This significant difference highlights SMS's ability to capture immediate attention, although the depth of engagement over email may lead to higher conversions.
To ensure a strong return on investment (ROI) for your email and SMS campaigns, consider:
Understanding the cost structures of email and SMS marketing communication services can empower enterprises to make informed decisions when allocating their marketing budgets. With a focus on ROI, continued learning and optimization will help businesses leverage these powerful channels to enhance customer engagement and drive growth.
Get started today and see immediate results
Get answers to common questions about Marketing Communication
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover our comprehensive solution features designed to transform your business communication experience
Our team implements artwork and images for marketing campaigns, optimized for screen adjustment and high delivery success. We build personalized marketing animations and microsites with HTML, accessible via secure URLs. End-user click activity is tracked and can trigger workflows. Our emails support screen-responsive images and embedded URL links, facilitating access to HTML animation or microsites. Marketing animations and images can be delivered through WhatsApp.