Knowledge Hub
Sharing insights & actionable advice
Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
Please wait while we prepare your content...
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Explore the strengths and weaknesses of various outbound communication channels such as SMS, email, WhatsApp Business, and RCS messaging in this in-depth comparative analysis for South African enterprises.
As enterprises in South Africa navigate a complex and ever-evolving marketplace, the choice of outbound communication channels has become critical for effective stakeholder engagement and customer retention. In this detailed comparative analysis, we explore various outbound communication channels—including SMS, email, WhatsApp Business, and RCS messaging—to help IT decision-makers and compliance officers select the most effective methods for their organizations.
Outbound communication refers to any proactive engagement initiated by a business targeting its customers or stakeholders. Whether it's sending promotional messages, service notifications, or essential updates, the choice of communication channel impacts not only delivery efficacy but also message reception and compliance. The right outbound communication strategy can contribute significantly to improving customer relationships, enhancing brand loyalty, and ensuring regulatory adherence.
In many industries, the responsiveness of communication significantly affects customer experience and operational efficiency.
The type of content you intend to send should guide your choice of channel.
Businesses must weigh the cost versus the benefits offered by each communication method:
In South Africa, adherence to the Protection of Personal Information Act (POPIA) is crucial. Outbound communication strategies must prioritize data security and compliance. Here’s how each channel fares:
When evaluating which outbound communication channel to implement, it is imperative for enterprises to consider their specific objectives, target audience, and available resources. Each channel possesses unique strengths, and a multi-channel approach often yields the highest engagement and effectiveness.
By strategically assessing the value proposition of each channel in relation to your business goals, you can tailor your outbound communications to improve customer interaction, ensure compliance, and boost overall operational performance.
Get started today and see immediate results
Get answers to common questions about Marketing Communication
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Our team implements artwork and images for marketing campaigns, optimized for screen adjustment and high delivery success. We build personalized marketing animations and microsites with HTML, accessible via secure URLs. End-user click activity is tracked and can trigger workflows. Our emails support screen-responsive images and embedded URL links, facilitating access to HTML animation or microsites. Marketing animations and images can be delivered through WhatsApp.
Discover our comprehensive solution features designed to transform your business communication experience
