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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Explore the advantages of transactional SMS services vs. email communication. Understand speed, engagement, cost, and practical use cases to inform your enterprise communication strategy.
As enterprises in South Africa strive for efficient communication channels, understanding the comparative advantages of transactional SMS services versus email communication becomes crucial for streamlined operations. This comprehensive analysis dives deep into both modalities, equipping IT decision-makers and operational heads with the insights needed to make informed choices in their communication strategies.
Transactional SMS services refer to automated text messages sent in response to customer actions or triggers, delivering essential information such as account updates, payment confirmations, and service alerts. These messages are typically sent from businesses to customers and are characterized by their frequency, urgency, and importance.
Email communication remains a staple for businesses, often utilized for sending transactional correspondence such as invoices, newsletters, and account notifications. Despite its slower delivery times compared to SMS, email offers extensive functionalities and capabilities for businesses.
When it comes to immediacy, transactional SMS services outpace email communication. SMS messages are typically delivered within seconds, while emails may experience delays due to server processing times or spam filtering.
The higher open rates associated with SMS translate to increased customer engagement for time-sensitive communications. In contrast, emails may require additional measures to ensure messages are noticed, such as catchy subject lines and optimal sending times.
Emails can convey more complex information, with rich media and interactivity far surpassing the constraints of an SMS character limit. As a result, the content type greatly influences the choice between the two methods.
Costs of sending SMS can vary significantly based on volume, while email communication typically incurs a flat-rate fee based on service tiers. For large-scale communications, email may present a more economical option, whereas SMS provides value for urgent and critical updates.
Ultimately, the choice between transactional SMS services and email communication should be guided by the specific needs of your business and the preferences of your customer base. For time-sensitive, critical updates, SMS services present unparalleled speed and customer engagement. In contrast, for more extensive communications requiring rich content or detailed information, email communication serves as the better option.
As you evaluate the best communication channels for your enterprise, Bidvest Data offers tailored solutions for transactional SMS and email communications, ensuring compliance, security, and scalability to meet your operational demands.
Get started today and see immediate results
We set up and generate transactional communication at scale, accepting diverse data streams, managing template libraries, and supporting business rules and error handling. Projects are developed in UAT and PROD environments following agile methodologies with JIRA support. We facilitate large batch processing via secure data transfer and accommodate small batch or singular sending via API. We generate content for multiple delivery channels, implementing failover where needed.
Get answers to common questions about Transactional Communication
Discover our comprehensive solution features designed to transform your business communication experience
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford