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Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
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“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover how SMS transforms transactional communication for South African enterprises, driving increased customer engagement, operational efficiency, and compliance.
As South African enterprises increasingly navigate the complexities of customer engagement in a digital era, transactional communication remains a vital component of operational strategy. SMS (Short Message Service) has emerged as a powerful tool for these communications, offering a host of benefits that enhance efficiency, customer satisfaction, and compliance. This article delves into the significant advantages of using SMS for transactional messages, exploring how this versatile communication channel can be effectively leveraged by corporate businesses across various sectors.
Transactional communication refers to messages that facilitate the completion of a specific business transaction or interaction. Unlike promotional messages, these communications are primarily transactional, conveying crucial information necessary for customers as part of the service experience. Examples include:
SMS boasts a remarkable open rate, with studies showing that approximately 98% of text messages are opened within just a few minutes of being received. This immediacy is particularly beneficial for transactional communications that require timely responses, ensuring consumers receive essential notifications instantly.
Utilizing SMS for transactional messages helps foster a more direct and personal connection with customers. As consumers increasingly seek prompt and efficient communication methods, SMS enables businesses to engage with clients on their preferred channels, boosting overall customer satisfaction.
Using SMS for transactional communication is generally more cost-effective compared to traditional methods such as postal mail or even email. The reduced operational costs can be particularly advantageous for businesses looking to optimize their budgets while providing high-quality service.
SMS allows for immediate delivery of transactional messages, ensuring that critical information, such as payment reminders or shipping updates, reaches customers in real-time. This capability is vital for the fast-paced environments in sectors like finance, e-commerce, and healthcare.
With the prevalence of data protection laws such as POPIA in South Africa, SMS provides a secure and compliant method for delivering sensitive transactional information. Businesses can implement two-factor authentication or provide secure links through SMS to enhance data protection further.
To maximize the benefits of SMS for transactional communication, enterprises should consider the following best practices:
Multiple sectors can benefit from SMS transactional communication:
Banks use SMS to notify clients about account activity, transaction confirmations, and fraud alerts.
Retailers leverage SMS to provide order confirmations, shipping notifications, and delivery updates.
Providers send appointment reminders and lab results through SMS, enhancing patient engagement.
In conclusion, SMS provides numerous benefits for transactional communication within South African enterprises. By leveraging SMS, businesses can engage customers more effectively, improve operational efficiencies, and ensure compliance with regulatory standards. With its high reach and instant delivery capabilities, SMS is an essential tool for any organization looking to streamline its transactional communication processes.
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Get answers to common questions about Transactional Communication
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
We set up and generate transactional communication at scale, accepting diverse data streams, managing template libraries, and supporting business rules and error handling. Projects are developed in UAT and PROD environments following agile methodologies with JIRA support. We facilitate large batch processing via secure data transfer and accommodate small batch or singular sending via API. We generate content for multiple delivery channels, implementing failover where needed.
Discover our comprehensive solution features designed to transform your business communication experience
