Knowledge Hub
Sharing insights & actionable advice
Enabling Business Communication at scale, uniquely engaging one customer at a time.Enabling Business Communication at scale
Please wait while we prepare your content...
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Explore how to automate transactional communication on WhatsApp to enhance customer engagement, improve operational efficiency, and maintain compliance for South African enterprises.
In the ever-evolving landscape of digital communication, leveraging WhatsApp for transactional communication has emerged as a critical strategy for enterprises seeking to enhance customer engagement, improve operational efficiency, and streamline processes. This comprehensive guide offers in-depth insights on how to effectively automate transactional communication on WhatsApp, tailored specifically for South African businesses looking to create impactful customer interactions while ensuring compliance and security.
Transactional communication refers to messages that are sent based on user-initiated interactions or events, typically involving important information such as order confirmations, payment receipts, account updates, and service notifications. With over 23 million users in South Africa, WhatsApp presents a phenomenal opportunity for enterprises to reach their customers through a platform they trust and frequently use.
To create an effective automated transactional communication system on WhatsApp, businesses must consider several key components:
Selecting an experienced provider that supports WhatsApp Business API is crucial. They facilitate seamless integration, allowing you to connect your existing platforms (like CRM or ERP) with WhatsApp. Look for providers offering ongoing support and compliance with South African regulations.
Identify typical transactional scenarios where automation can add value. Common application areas may include:
WhatsApp allows businesses to send predefined message templates, which must be approved by WhatsApp before use. Ensure these templates are concise, relevant, and include personalization where possible to enhance customer experience.
In South Africa, compliance with the Protection of Personal Information Act (POPIA) is imperative when handling customer data. Ensure that:
Once the automation system is implemented, continuous improvement is key for success:
Automating transactional communication on WhatsApp provides South African enterprises with the tools needed to enhance customer experience while ensuring operational efficiency. By embracing this innovative approach, organizations can not only streamline their communications but also build lasting relationships with their customers.
Get started today and see immediate results
Get answers to common questions about Whatsapp For Business
“Thank you Bidvest team for your great service throughout 2024.”
- MTN
“Working with the Bidvest team is a real pleasure. We've thoroughly enjoyed partnering with a local provider for our business' WhatsApp profile - invoicing is simple and our templates are loaded and approved speedily. Prepaid24 would highly recommend Bidvest. Such a seamless process from setup to production!”
- Prepaid24
“We're incredibly grateful to the Bidvest Data Team who go above and beyond to support us with vital customer communication. Their commitment and innovation has kept us at the forefront of electronic customer engagement.”
- Sanlam Retail Mass
“Dear Bidvest team, Just wanted to take the time to say a very special thank you to TEAM BIDVEST. Everyone at OUP thanks all the people involved over the last few weeks and trust me, everyone in our organization now knows how much we can depend on Bidvest and we're all truly grateful for your efforts. Your responsiveness to our changing needs and requests is truly appreciated”
- Oxford
Discover our comprehensive solution features designed to transform your business communication experience
Structured menu driven chatbot supported with AI and natural language processing, incorporating selection lists, click buttons and short cut keys. Language options, where the end user can select to be serviced in a predefined language of choice.
Our omnichannel service includes the delivery of large file batch WhatsApp template messages. A single file drives channel selection, including WhatsApp template messaging. Where Bidvest Data manages the self-help WhatsApp service, the messages can be distributed on this channel, or an alternative WhatsApp number can be created for bulk delivery of outbound template messages.
Seamless handing over to a live agent for chat support on our live agent chat portal and handing back to chatbot mode once the query has been resolved.
End user access to account information driven through API or as part of our document archive platform, and delivered inline as data, PDF, or access to a personalized unique microsite through URL, for a rich content service environment.
Supports electronic “card not present” payment integration to secure ecommerce payment gateways. This enables tracking and reconciliation of digital payments for the ease of the consumer, and improved collections for our customers.